Blueprint reveals how companies can address urban mobility needs of the future

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LONDON, MOSCOW, 3 JULY, 2012A blueprint on urban mobility launched today by EY’s Global Automotive Center reveals the five major services various industry stakeholders can offer to address the mobility needs of those living in rapidly expanding modern cities.

These “business strategy variants” are identified to help various industry stakeholders – ranging from city administrators and public transport companies to telecomm operators and shared mobility companies – enhance their competitive position by addressing flexibility, affordability, convenience, journey time and a shift in focus from individual vehicle ownership to access. The strategy variants are:

  • Transport navigator: a provider of online transport information portals
  • Mobility platform manager: a developer of mobility management interface and applications
  • On-demand personal mobility provider: a provider of personalized, shared transport solutions
  • Multi-modal public transporter: a facilitator for integration of the multi-modal passenger transport network
  • Mobility integrator: a catalyst for end-to-end journey solutions combining public and private transport modes

Urban Mobility Blueprint also defines an ecosystem whereby industry stakeholders can operate successfully as public, shared and non-motorized transport is increasingly adopted by urban consumers.

Mike Hanley, Global Automotive Leader, EY, says: “The need of the hour is to set the foundation for a sustainable urban mobility blueprint. With 70% of the world’s population projected to live in urban areas in 2050, up from 51% in 2010, there is a need to actively intervene in the evolution of urban transportation to create a sustainable integrated mobility solution. To succeed in this emerging ecosystem, stakeholders need to identify collaborative initiatives that can enhance their competitive propositions.

“Urban dwellers increasingly need convenient, flexible and affordable transport. This blueprint helps stakeholders identify business strategies that support a rapid growth in travel needs. Companies that embrace this changing urban travel environment will better service consumer demand and capture a greater share of consumers’ mobility spend.”

Alexei Ivanov, EY Partner, CIS Automotive Leader, comments: “The consumer priorities of the future, both worldwide and in Russia, will increasingly shift from individual vehicle ownership to a higher level of mobility that meets the criteria set down in Urban Mobility Blueprint. We already see collaborative actions by various industry players, including automotive manufacturers, for increased mobility. It is the joint effort and collaboration of all stakeholders to deliver integrated and comprehensive solutions that will drive the success of their business in the new ecosystem.”

Sergey Kapiev, EY Manager, adds: “Increased mobility is set to have an impact on the wider economy. For instance, optimized delivery schedules by commercial forwarders will result in lower fuel consumption and less time spent in traffic jams. Ultimately, this will help increase productivity and reduce the final value of goods or services.”

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