EY's Ben Taylor believes many companies are not getting maximum value from their investment in big data tools and technologies. It's time to revisit first principles and ask where is the value in big data?
Big Data thinking
Make better decisions using the right data to innovate, protect and grow your business
Good organisations are those who are collecting the right data from customers, employees and operations to make smart decisions to grow their revenue, cut costs and protect their organisation.
Great organisations are doing this AND using insight to innovate how they respond to the marketplace. If companies fail to use big data to identify areas to innovate, they will ultimately lose competitive advantage.
However, this is more than simply creating a big data strategy. Companies need to adapt to be truly data led.
We recognise that developing a big data strategy can be daunting. Companies know that they need to drive insight led decisions to enable them to become bolder and smarter, but how do they achieve this?
We can help you by building a big data strategy focused on meeting your business imperatives.
In this EY report we look at how, for those charged with deterring, detecting and investigating misconduct, mining big data can be a particularly powerful tool to be utilized in their overall compliance and anti-fraud efforts.
Is there a looming crisis in big data? BBC technology journalist Mark Ward asks if the golden days of big data could be over - with commentary from EY's Patrick James.
EY's Patrick James describes how data is changing business - from the explosion of new data sources, to how an understanding of the intrinsic value of data can be used to evaluate a business.
Big data is an innovation that businesses can use to drive competitive advantage. But the value of big data lies in the insights that your business can draw from it, rather than in the information itself.