Steve Streit pioneered and heads Green Dot, a leading financial services company. The initial idea was to get suburban kids on the internet their own credit cards so they could make purchases. But when Streit finally got the product to market, he found that kids weren’t buying the cards. Adults were. Green Dot quickly changed its marketing and messaging and has since enjoyed great success. The company was the pioneer and remains the leader in the prepaid debit card market. Income continues to grow: 2010 sales were up 40% year-over-year, and in July 2010, Green Dot enjoyed a highly successful IPO.