2013 Road to Palm Springs
The greats in business leave an indelible mark, creating companies that change lives for the better. Steve Hughes seeks something more fundamental, but similarly enduring: he’s created a company, Boulder Brands, that changes the way we eat.
Having enjoyed extensive success in the food industry, Steve recognized the high profit margins of processed food, but he found them hard to swallow alongside the products’ shortcomings: high levels of sodium, fat and sugar. Rejecting that reality, he saw an opportunity to provide healthy, delicious and responsible food.
Like Boulder’s offerings, Steve’s leadership style is simple: get the right people in place, and get out of the way. And it works — Boulder’s first brand, Smart Balance, has increased net sales significantly over five years.