2013 Road to Palm Springs

Finalist profile

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Kevin Mehra
Founder and President
Latitude Beverage Company

Ever passionate and energetic about his pursuit for entrepreneurial freedom, Kevin Mehra founded Latitude Beverage Company in 2008. Latitude differentiates itself through a three-pronged approach that includes its unique brand concept, high-quality product and go-to-market strategy.

The company’s top label — 90+ Cellars — consists of a collection of domestic and imported wines acquired from vineyards worldwide. Although the reach is global, the relationships are personal. This is a key part of the Latitude approach to business. As President, Kevin works to establish connections with individual winemakers to source wine over multiple years, so customers can expect consistency in wine quality and taste, despite being different vintages.

Ever mindful of relationships and commitment in the business world, Kevin has overseen Latitude’s expansion from one to 28 employees with zero turnover. Like a fine wine, Latitude only gets better with age.