2013 Road to Palm Springs

Finalist profile

  • Share

Randy Watson
Chairman and CEO
Justin Brands, Inc.

Does the word “innovative” come to mind when you think of western and work boots manufacturers? It should, if you’re thinking about Justin Brands.

Under Randy Watson’s leadership, the company, which was founded in 1879, has overcome severe global economic difficulty to expand its geographical presence. It even has adapted to using social media to drive sales to its customers. Justin Brands is recognized throughout the globe as the standard in western wear, known for superior quality and putting customers first.

Randy has been in the western wear industry for more than 32 years and with Justin Brands for 20. That’s a short time, he often jokes, compared to other employees with 60 years under their belt. Such lengthy employee tenures are a testament to the culture fostered by the Justin family. And with Randy’s contagious passion for what he does, it’s no wonder people get a “kick” out of working there.