The Road to Palm Springs
Brant Bukowsky and Brock Bukowsky
Veterans United Home Loans
A good idea transcends the market. That’s what Brant and Brock Bukowsky, brothers and co-founders of Veterans United Home Loans, proved when they created and guided their fledgling mortgage company to incredible success in the middle of a real estate collapse.
In 2002, after a conversation with a friend in the mortgage business about the lengthy, complicated process of securing a VA loan for a military family, Brant and Brock saw opportunity. With no mortgage or financial background, the brothers set about building a company solely focused on helping veterans and their families obtain financing to achieve a piece of the American dream — home ownership.
Instead of fearing the unknown, Brant and Brock embraced uncertainty and dedicated themselves to finding opportunities within the industry that matched the strengths of their company. Veterans United dismissed fads and focused solely on getting the process right for itself and its customers. And these values enabled the company to not only survive the real estate downturn but to thrive – experiencing more than 30% growth every year.
Part of this incredible growth is their innovative tool to combat the steep 70% denial rate for VA loans. Through the Department of Secondary Approval, the company helps future clients improve their credit rating through advice and support. And in the process, it creates new clients who become loyal customers.
In business, success is usually measured by financial statements. Not for Brant and Brock — they define success by their ability to make a difference in peoples lives. This concept, along with bringing passion, fun, innovation and integrity to the workplace, are more than just a set of company values. It’s Veterans United’s competitive advantage.