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The Road to Palm Springs



Warren and Sara Wilson 
The Snack Factory


Warren and Sara Wilson, CEOs of The Snack Factory, both grew up in entrepreneurial families. In 1974, Warren and his family opened Pennsylvania Dutch Treats, where they sold funnel cakes at the local mall in Paramus, New Jersey. After Warren met Sara, it was only a matter of time until their dates doubled as business brainstorming sessions.

After expanding the family business to amusement parks throughout the country, the Wilsons turned their attention elsewhere and created the New York Style Bagel Crisp. In 1990, as the bagel business was taking off in the US, Sara and Warren’s company landed at No. 50 on Inc. magazine’s 500 List of America’s Fastest Growing Companies. After enjoying success with other snack foods over the years, the Wilsons introduced the Pretzel Crisp, which quickly developed a loyal following — the product line has expanded to 13 flavors and is available in the nation’s largest retailers.

From the beginning, the Wilsons worked hand-in-hand to overcome any challenge. As seasoned entrepreneurs they are experienced in addressing risk, developing products and rethinking the possibilities of ordinary snacks. Together, they have 18 patents and understand the competitive nature of the snack food industry.

Warren and Sara strongly believe in giving back to the community and helping others achieve their dreams. They generously donate significant sums of money to the causes and charitable endeavors they believe in, and they have given more than 230,000 pounds of product to organizations.