Entrepreneur Of The Year 2010
Road to Palm Springs
You might call Vanessa Ogle a natural salesperson. While still a student at the University of Texas, she turned a chance encounter in the computer lab into a major sale for an expandable memory device sold by her father’s company.
When a professor expressed curiosity about the device he saw her using, she explained its advantages and secured a substantial purchase order from the university. Seeing her promise, her father named her regional sales manager.
Even on a part-time basis, Ogle was so successful at sales that she once received a call from the campus police who were investigating the high volume of traffic around her dorm. They found she was using her dorm room as storage space for all the equipment she was selling.
After a decade in various sales, marketing and business-unit management positions, Ogle went on to serve as vice president and general manager for a specialized technology group of a company that had merged with her father’s company.
By now she was consumed with the entrepreneurial spirit that had first sparked in college. She negotiated to buy the related business assets of her group, and founded Enseo, Inc.
Enseo, celebrating its 10th anniversary, is now a leading provider of digital media engines. Under Ogle’s leadership as president and CEO, the company has doubled its number of employees and quadrupled its revenues.
Enseo has installed more than 200,000 high-definition media players in stadiums, hotels and schools around the world. Some three million installations are driven by Enseo hardware worldwide.
Not surprisingly, Ogle is still selling. About half of her time is spent traveling to see customers and visit trade shows. She is still multitasking, too: She takes her two young daughters along.