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Moving forward: Companies speak out on health care reform - 5. Communication plans - EY - United States

Moving forward: Companies speak out on health care reform5. Communicating benefit plan changes

Companies will want to shape their own employee messages that are aligned with the culture and the characteristics of the employee base.

Summary: Companies are uncertain how they will communicate benefit plan changes to their employees. Most survey respondents said their companies had not determined what information would be included in their employee communications plans.

Employee communications around benefit plan changes is increasing in importance as employees look to their employers not only for reassurance about their own benefits but also for help in filling in the gaps in their understanding of the overall health care law.


Communications plans not formed
Do the communications plans you intend to implement in response to health care reform include information to help simplify the complexity of reform?


What resources will you make available to employees to provide education concerning the personal financial implications of health care reform and support with informed decision-making?


Responding to employees is a difficult task for employers who are struggling to understand the implications of the law while making difficult business decisions around benefit packages and health plan costs.

Although compliance deadlines for a number of provisions are approaching

  • 57% of the respondents in our survey had not yet determined whether communications plans responding to the law would include information to help simplify the complexity of the law
  • 49% said their company had yet to determine what resources they would make available to employees to provide education concerning the personal financial implications of the health care law and support with informed decision-making.

Beyond the required reporting, companies will want to shape their own employee messages that are aligned with the culture and the characteristics of the employee base, taking into account implications for both employee health and financial welfare.

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