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Who better to offer an impromptu lesson on encouraging disruptive innovation? How about the people behind fostering such groundbreaking technology as Gorilla Glass, modular smartphones, and facial recognition software for retail companies.
Dr. Regina Dugan, Senior Vice President of Advanced Technology and Projects (ATAP) at Google's Motorola Mobility LLC, recommended three questions to ask if you want to check your commitment to disruptive innovation:
- How big and bold are you? Make a list of the projects in your company that make you uncomfortable. If the potential change a project would create is disruptive, it should make you uncomfortable.
- What does the team chartered with disruptive innovation look like? If everyone on the team has been there than a few years, you’re in trouble. You need fresh thinking from people on the inside and outside.
- What is the decision-making process? Disruptive innovation isn't about consensus. If you have more than two people (the CEO and the team leader) making decisions about projects and their execution, it's too many.
In every arena, disruptive innovation is coming. You can be the disruptor or the disrupted. As Tim McMullen, CEO of redpepper, said, “If you’re not changing, you’re dying.”
Added Dr. Peter L. Bocko, Chief Technology Officer, Corning Glass Technologies, Corning Incorporated, “It doesn’t matter where you are on the value chain, anyone at any level can have a vision.
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Woody Driggs is the EY Global Advisory Customer Leader. Woody is committed to the belief that the most successful companies in the world understand that trust is the currency of relationships and that every customer interaction is an opportunity to build or erode trust. Woody has brought this point of view to market by helping clients build and provide customers with exceptional experiences that create enduring and profitable relationships. Under his leadership, the Customer network has doubled in size and increased client focus by building teams with deep industry knowledge and broad spectrum experience to help clients succeed in the competitive experience space.
Peter Bocko, Chief Technology Officer for Corning Glass Technologies, is recognized as one of the foremost glass experts in consumer electronics. Best known for his contributions to glass technologies that enabled the flat-panel display revolution, Bocko is currently responsible for new product innovation across Corning’s glass businesses, concentrating on emerging platforms in Asia. In 2009, Bocko received a Special Recognition Award from the Society for Information Display. He was Technical Advisor for Corning’s acclaimed A Day Made of Glass video series and recently appeared in a featured role in the PBS NOVA special Hunting the Elements with David Pogue.
Dr. Regina Dugan, SVP of Motorola Mobility, leads the Advanced Technology and Projects (ATAP) group, a skunkworks-inspired team chartered to deliver breakthrough innovations. Prior to Motorola, Regina was the Director of the Defense Advanced Research Projects Agency (DARPA). A technogeek widely recognized for her leadership in innovation, Regina has spoken at events ranging from All Things Digital to the Clinton Global Initiative Annual Meeting to TED. NPR named Regina “Number 1 Nerd to Watch in 2013.” Regina has a PhD in Mechanical Engineering from Caltech and master’s and bachelor’s degrees from Virginia Tech. She is sole inventor or co-inventor on several patents.
Tim McMullen is the CEO of redpepper, “an ad agency by day and invention lab by night.” Every day for the last 12+ years, Tim has done everything he can to create an environment at redpepper where people are constantly growing and performing at their creative best. He calls it Peak Performance. Tim now speaks nationally on the two topics he knows best: company culture and integrated marketing. redpepper has a unique take on invention inside its newly launched lab. redpepper’s innovation lab is pulling in investors now and has been recently featured on CNN and 60 Minutes.