Social media: own your brand or others will
In the digital era, reputation is a powerful currency that can be gained or lost in a moment. Join top executives as they share how their companies use social media to mobilize customers, build loyalty, manage reputation and control crises.
Columnist, USA TODAY
Author, entrepreneur and USA TODAY columnist Rhonda Abrams is widely recognized as one of the nation’s foremost experts on entrepreneurship, small business and business planning. Rhonda’s 19 books have been translated into over 30 languages and adopted by more than 1,000 business schools. Rhonda also writes the weekly entrepreneurship column in USA TODAY. Currently, she’s President and Chief Entrepreneur of PlanningShop, a publishing company specializing in content on entrepreneurship and small business. She’s been named one of the Top 100 Small Business Influencers and one of the 100 Most Influential Women in Silicon Valley.
Founder and CEO
Will Dean is Founder and CEO of Tough Mudder, a hard-core, 10+ mile obstacle course series with more than 60 events on three continents in 2014. Tough Mudder has reached more than 1.5 million participants, who’ve raised more than $6.5 million for Wounded Warrior Project. As CEO, Dean oversees daily operations of 150+ employees, working from headquarters in Brooklyn, NY, and offices in London and Melbourne. Dean graduated from Harvard Business School (MBA) and the University of Bristol (BSc). He previously worked as a counterterrorism officer at the UK Foreign and Commonwealth Office and founded two other companies.
Founder & CEO
Kara Goldin is the Founder of Hint, Inc., which produces all-natural fruit essence waters with no added sugars or preservatives. Hint was launched in 2005 to make it easier for consumers to drink more water and lead a healthier lifestyle. Kara’s current authority in the beverage industry has propelled her to be a leading media resource for outlets including The Wall Street Journal, The New York Times and Forbes.com. She has been selected as one of Fortune’s 2011 Most Powerful Women Entrepreneurs and is a member of the EY Entrepreneurial Winning Women™ class of 2012. Kara currently lives in San Francisco with her husband Theo (Hint’s COO), four children and two Labradors.
Charlotte Jones Anderson
Executive Vice President and Chief Brand Officer
Dallas Cowboys Football Club
As one of the most versatile executives among women in professional sports, Charlotte oversees all strategies and applications surrounding the Dallas Cowboys’ brand and has been instrumental in the innovative technological advancements in fan experience, mobile app development and expanded connectivity at AT&T Stadium. Her vision and direction also guide the Cowboys in stadium design, entertainment, licensed apparel, cause marketing, social media, women’s initiatives and philanthropy. She is Chairman of the NFL Foundation — which spearheads efforts in youth football, health, safety and community outreach — and The Salvation Army National Advisory Board. She is the first woman to serve in either role.