1:30 p.m. Pacific standard time
Unlocking the value of digital
Unlocking the value of digital
Staying ahead of the digital curve
The age of innovation is upon us, and leading companies are moving beyond mere digital strategy to developing a strategy in a digital world. In a world where companies must disrupt or be disrupted, how can your organization keep up with the digital-savvy competition? The panelists in “Unlocking the value of digital” offered concrete advice.
“You need to focus on what differentiates you and focus on doing that really, really well,” said Sharon Wong of Cisco Systems. “A lot of things will follow from that.”
In today’s digital world, the single biggest challenge for everyone in the room is aligning spending with the anticipated return on investment, said Charlie Vogt of Imagine Communications/GatesAir. “You always have to start with the end in mind,” he said. “In this day and age, you’ve got to stay very, very pragmatic.”
Your organization has a lot more data than it’s using, noted Michael Fertik of Reputation.com. Even if you have the very best, smartest people on your team, “you can still unlock a lot more value from the data you currently have,” he said. And he advised attendees to learn more about what a chief technology officer can dov
And finally, embrace the new technologies. “We have an amazing amount of confidence as consumers” in new technologies such as Uber and Airbnb, “and I don’t think you should be afraid of them in your business,” said Jeff Arnold of Sharecare.
David N. Jensen
EY Global Innovation and Digital Strategy Leader
Chairman & CEO
Jeff Arnold is chairman and CEO of Sharecare, a health and wellness engagement platform that helps people maximize their human potential by connecting them to personalized health resources, including high-quality information from experts, clinical decision support tools, interactive programs and local health care providers. In addition to founding WebMD at age 28, Arnold also served as Chairman and CEO of HowStuffWorks.com, which he sold to Discovery and became their chief digital strategy officer. Arnold has been honored by the World Economic Forum, named an EY Entrepreneur Of The YearTM and served on numerous boards.
Founder and CEO
Michael Fertik founded Reputation.com, believing that people and businesses have the right to control and protect their online reputations and privacy. A futurist and cyberthinker, he is credited with pioneering the online reputation management field. Fertik is an industry commentator with guest columns in Harvard Business Review, Reuters.com, Inc.com and Newsweek. Named a LinkedIn Influencer, he regularly blogs on current events as well as developments in entrepreneurship and technology. Fertik frequently appears on national and international television and radio, including the BBC, Good Morning America, Today Show, Dr. Phil, CBS Early Show, CNN, Fox, Bloomberg and MSNBC.
Imagine Communications / GatesAir
Charlie Vogt is CEO of Imagine Communications and GatesAir, market leaders in media software, video infrastructure and over-the-air wireless solutions serving more than 3,000 broadcasters, multichannel video programming distributors and enterprise customers worldwide. Vogt previously served as CEO of GENBAND, a global leader in IP networking solutions. Vogt has spent his professional career executing visionary strategies resulting in unprecedented growth, which has been recognized with honors including The Wall Street Journal’s no. 1 privately-backed company in America, the EY Entrepreneur Of The Year™ Award, Global Telecoms’ Business Power 100 list and the Inc. 500 Fastest-Growing Companies list.
Director Business Development
Sharon Wong is currently Director of Business Development at Cisco, running programs to accelerate innovation in the Development organization. She was most recently director of business incubation in the Emerging Technologies Group, starting and mentoring internal start-ups. She is passionate about innovation, having run the Cisco I-Prize global competition and I-Zone, the employee innovation portal. Sharon is a veteran of multiple start-ups including Kalpana (acquired by Cisco), VXtreme (acquired by Microsoft) and Isilon Systems (acquired by EMC), holding a variety of marketing and business development roles. Sharon holds a BS and MS in Mechanical Engineering and an MBA from Stanford University.