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Thinking big: EY Entrepreneurial Winning Women™

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Stepping into the spotlight

The program had a positive effect on...

Stepping into the spotlight
"The more the public learns about these women, the more other women will see and learn and grow."J. Janelle Shubert
Former director,
Center for Women's Leadership,
Babson College

We believe that women entrepreneurs deserve greater recognition.

Through the Entrepreneurial Winning Women Program, we are able to shine a spotlight on some of the most ambitious and original women entrepreneurs in the country.

Stepping into the spotlight

Stepping into the spotlight

The resulting press provides direct benefits to their companies: clearly, it is easier to win the attention of potential customers, investors, advisors and strategic partners if the media have already identified you as someone to watch.

Modesty is counterproductive

Yet, many second-stage women entrepreneurs do not give a great deal of thought to their public profile.

Entrepreneurial Winning Women Program judge Rob Scott, an entrepreneur who has built and sold numerous companies and is currently a vice president and general manager at HP, observes, "Many of the most recent applicants for the program had company websites that included not a word about the leader."

He sees such modesty as counterproductive. "Women entrepreneurs need to project themselves publicly, because that's what people on the outside want to learn."

Getting ready for "press time" is an important element of the Entrepreneurial Winning Women Program. We use our considerable public relations resources to help the women learn how to work with the media, develop a plan and prepare for media interviews by coaching them intensively on the principles of strategic communications.

We also actively introduce the individual entrepreneurs to reporters, particularly at the Strategic Growth Forum, where the opportunities for press contacts are numerous.

"We had a great feature in Forbes," offers Entrepreneurial Winning Woman Talia Mashiach, founder and CEO of online event planning marketplace Eved, "just because I sat next to a writer for Forbes at breakfast."

Sherry Stewart Deutschmann, whose Nashville-based company LetterLogic vaulted from $11 million in annual revenue to $18 million during her two years in the program, feels that the press she's received through Entrepreneurial Winning Women is directly responsible for some of that growth.

"Before the program, I could get business in California and New York, but not locally," she explains. "But the press put us on the map with those people, and they are now clients."

 



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