Viewpoint: The Ecobank success story Arnold EkpeCEO, Ecobank We remain committed to a flexible strategy which utilises both organic and inorganic means of growth Nelson Mandela once said: "It always seems impossible until it is done." Today, Ecobank is recognised as a major financial institution across the continent but when the concept of a privately owned independent African institution was first mooted in the 1980s, the idea was considered almost crazy. We had a clear vision and mission from inception. Our founders did not set out to create a carbon copy of other banks – they set out on a different track. They wanted something that was pan-African from the start, inclusive to customers and be able to make a difference. We have since refined the model – we now say we want to build a world-class pan-African bank with world-class operations and services, supported by strong corporate governance, strong compliance and strong ethics. We are now present in 32 countries. Ecobank operates as one bank, with common branding, policies, processes and technologies across our entire network – risk management, finance, operations and IT functions have all been centralised. Ecobank today employs 20,000 people from 14 nationalities in more than 1,400 branches and offices across Africa, the Middle East and Europe. Banking is a specialised and cyclical business; financial institutions need to be strong enough to withstand external shocks but flexible enough to capitalise on the upturn when it inevitably comes. If we were to create a pan-African banking force, we realised we had to adopt a diversified business model – transforming Ecobank from what was predominately a wholesale business to a more balanced portfolio of banking activities. Having historically been constructed along geographic lines, in 2010 we also reorganised the group into three business units: a corporate banking unit to focus on multinationals, a retail business to focus on domestic consumers and local corporate, and an investment banking – which we branded as Ecobank Capital. Looking forward, I think the greatest opportunities will lie in the mass retail segment. Less than 20% of the African population has access to formal banking facilities – which represents a huge opportunity. We are looking to empower Africans and want to contribute to the economic development of the countries in which we operate by providing wider access to finance. This will lead to more employment and, over time, a more developed economy. Size matters in banking as fundamentally it is a commodities business. Critical mass is essential in Africa where operating costs are very high relative to customer volumes. We shifted our strategy to build scale in key markets as scale generates economies. It enables us to hand major transactions and establishes Ecobank as a systemic player in the markets in which we operate. We remain committed to a flexible strategy which utilises both organic and inorganic means of growth, with the ultimate aim of being top three in each of our markets. We believe that this approach allows us to react to a market that continues to grow. However, Africa's fortunes are tied closely to other parts of the world and the continent will not be immune to the Eurozone crisis for example. The banking sector must also confront fresh challenges such as new regulations, high up front funding and risk costs and the need to generate shareholder returns. Ultimately, those banks which can reshape their portfolios, build stronger regional networks and innovate successfully that will emerge as winners. Viewpoint: Critical building blocks Lamido SanusiGovernor of the Central Bank of Nigeria Nigeria is conducive to private investment Nigeria has shown remarkable economic growth, and for over a decade has been featured among the fastest growing economies in the world. It has critical mass with 167 million people, it is the 8th largest producer of crude oil in the world and has substantial gas reserves. However, a lot still needs to be done to enable the country to become one of the top twenty global economies by 2020. A healthy and well functioning banking sector is one critical building block towards sustaining and accelerating growth in Nigeria. The banking sector is a major source of short to medium term funds, and has actively contributed to economic development in Nigeria. No business can succeed without access to adequate working capital and only the banking system can fill this gap. Our response to the impact of the global economic crisis in 2009 was therefore not only a test of our commitment more generally to creating an environment in Nigeria that is conducive to private investment, but more specifically, to ensure that the productive sector has access to this critical source of funding. Nigeria was not hit by the first effects of the world financial crisis – it was more the secondary effects such as the crash in oil prices. When I took over as governor of Nigeria's central bank in 2009 we had huge macro-economic issues. A significant part of the banking system was on the point of collapse. We did a proper examination of the bank's books and we found out 10 that banks were short of capital. We stepped in, removed the management of those banks and discovered there was margin trading and also outright theft, with money having been taken out of the country with no intention of it ever being paid back. So we had to set up an asset management corporation to recapitalise the banks and we recovered 200 pieces of real estate in Dubai, Johannesburg and four private jets. It's extremely easy to run a bad bank for a very long time – until there is an external shock. And the financial crisis brought out years and years of fraud that had been covered up in these institutions. But it's important to put the Nigerian experience in context. First, fraud and corruption was not endemic; it was a tiny minority of Nigeria's banking community that was guilty. Furthermore, Nigerian bankers, as a whole, agreed to place 0.3% of their balance sheets into a special account to fund 66% of the banking bailout – unlike in many countries where the taxpayer bore the brunt of the financial cost. We had a crisis, and we fixed it. We have done everything that the British and Americans are still talking about. We are one of the few if not the only country to hold the industry to account for what it did. We have held people responsible, we have broken up universal banking, we forced bank CEOs to leave office after 10 years, we have compelled them to adopt IFRS, embrace the Basel III Accord, and overall we have improved governance and risk management. No one can point the finger at the Nigerian banking industry – we have shown others how it can be done. As we look forward though, the real challenge is lessening our dependence on government as the major driver of the economy. Until we move away from this and hand more of this activity to the private sector there will remain opportunities for corruption. Ultimately, like all countries, we need a civil society that holds politicians to account. That is when government knows it has to deliver. Viewpoint: Mobilising savings for infrastructure Brian MolefeCEO, Transnet Young Africans need to become more audacious
Africa requires spending of more than US$90b a year on its infrastructure but this investment is not going to be funded from external sources alone. Our own governments on the continent have to find a way of mobilising our own savings so that we, as Africans, can make such investments It is important to remember that Infrastructure around the world has been led by governments. For example, the electrification of the United States was the result of President Roosevelt deciding that the country needed to be 100% electrified. Africa will have to follow a similar route. We are not going to be able to rely heavily on the private sector to deliver our infrastructure programmes – not even the traditional institutions. We are going to have to look to ourselves to deliver this. Most African countries have a government pension fund and these have significant resources, some of which are invested overseas. We're going to have to think carefully about our own savings and leverage those – rather than wait for capital to arrive from overseas. Africans need to take their fate into their own hands. Our biggest risk is pessimism. We have a host of challenges but I remain confident. We will be able to build infrastructure but to do that young Africans need to become more audacious: audacity, audacity, audacity. Viewpoint: Focussing on infrastructure Sarah DunnSouthern Africa Head, Department For International Development (DFID) Successful execution requires effective partnership There is no doubt that one of the greatest factors of underdevelopment and a constraint to doing business in Africa is weak infrastructure. At DFID we select which infrastructure programs to focus on and support. We look at what can truly be transformational, and our focus is on regional infrastructure. There are opportunities as a lot of extractive industries are set in landlocked areas. However, successful execution requires effective partnerships. We work closely with national governments and the regional economic communities, who identify and ultimately own the projects. We also need to work more cleverly with the private sector to maximise effectiveness of projects. Doing feasibility and preparation work is important in this context. However, better infrastructure is not the only factor to sustained future growth. There are a range of other issues such as lifting the regulatory burden which also need to be focused on. Viewpoint: The relationship between government and business Elias MasilelaCEO, Public Investment Corporation, South Africa Working together to deliver a stronger economy will help bridge the differences that currently exist The government needs the private sector to thrive and pay taxes, whilst on the other hand, the private sector looks to government to provide the right investment environment. This means that the relationship between government and business is imperative. In particular, from a South African perspective, the key priority is to make it stronger because there is currently not enough trust between the two entities. It does not make sense for business to sit on the sidelines and wait for government to generate policies that get fed down to them. They are part of the system and need to be part and parcel of the formulation of those policies. What we also know is the ability of business to maximise profit depends on the right environment to be in place. The fundamental basis for this discussion is understanding where the role of government starts and where it ends, defining those goods and services that need to be produced by the state, those that need to be produced by the private sector, and avoid any overlaps which are an unnecessary cost of capital and time to the economy. Another critical factor is the level of human skills available to government and private sector. I have observed that the level of professionalism in both sectors has been compromised because, as professionals, once we find ourselves on one side of the divide, the tendency is to be narrow in our thinking. When in government, we tend to be preoccupied with government policy to the extent of ignoring the inherent needs of the privates, which allow it to achieve what it exists for, namely, making profits. Whereas, in the private sector we worry only about profit maximisation, almost at all cost, to the detriment of the long term gains of the economy and with unfortunate disregard for policy. In the US and other economies, they have done very well with the application of the principle of revolving doors. Many people in the private sector, who have been very successful, yearn to go into government because they know that they can contribute to changing the environment in which they live. In South Africa this principle does not yet exist. To most professionals, the two sectors are seen as vastly different worlds that have nothing in common. To the contrary, the two sectors should have complementing objectives, processes and characteristics. The private sector perceives inefficiencies in the state, and government gets frustrated with what it perceives to be tendencies of the private sector to focus purely on the short term profit motive and not on the long term sustainable needs of the country's production process. These polar positions need to be brought together through genuine, open and frank engagement, particularly around the mutual priority of the country's delicate economy. Working together to deliver a stronger economy will help bridge the differences that currently exist Emerging markets Vs. African country investments into Africa (2003-11) 
Source: fDi Intelligence, data as of 3 February 2012; Ernst & young. Infrastructure-related number of projects by value and sector — up to 2012 
Sources: BMI, EIU, Nedbank, Web Search, Factiva Press Search, World Bank; EY Analysis. "Construction" includes residential, commercial and industrial construction. "Other" includes Defence, Health, Education, Public Transport & Telecoms.Projects that are in the "completed" or "cancelled" stages are not included. Projects for which the value is unknown are not included. External support to African infrastructure 
Source: Infrastructure Consortium for Africa (ICA) Annual Report 2010. External support to African infrastructure How are you planning to invest? | What is the maximum equity share youwould be willing to sacrifice to your localpartner? |  |  | | Source: Ernst & Young's 2012 Africa attractivenesssurvey. Total respondents: 191. | Source: Ernst & Young's 2012 Africa attractivenesssurvey. Total respondents: 45. | Ernst & Young's 2012 Africa attractiveness survey Fact and figures “If you have the courage and determination and know when to take a radical tactical shift, then virtually nothing is impossible in this continent.” Lewis Pugh, Ernst & Young Strategic Growth Forum, Cape Town, March 2, 2012 Growth in intra African investment shows increased confidence in the continent from Africans themselves. However, intra African trade needs to increase further. In the midst of a global economy that is being reshaped, Africans have a unique opportunity to break the structural constraints that have marginalised the continent through regional integration and the creation of critical mass. This coupled with infrastructure development and fostering government-business relationships will allow the true African growth story to be told. - Growth in intra-African investment continues to highlight growing self-confidence
In last year's survey, we highlighted a growing optimism and confidence among Africans about investing and doing business in Africa. This year's survey reinforces this view.
A very high proportion of African respondents have positive views on the progress already made and on the continent's attractiveness as a place to invest and do business, both now and into the future.
Between 2003 and 2011, there has been 23% compound growth in intra-African investment into new FDI projects. This growth is accelerating; since 2007 the growth rate has been an astonishing 42%.
Intra-African investment, as a proportion of the total number of projects, has also more than doubled. As a result, in 2011 intra-African investment accounted for 17% of all new FDI projects on the continent.
Emerging markets Vs. African country investments into Africa (2003-11)

Source: fDi Intelligence, data as of 3 February 2012; Ernst & young.
- Key sub-Saharan economies are growing their investments
The growth in intra-African investment is being led by the respective regional powerhouses of Kenya, Nigeria and South Africa. All three of these African economies are ranked among the top 20 investors into the rest of the continent between 2003—11.
Over this period, investment from Kenya and Nigeria into the rest of the continent has grown at a faster rate than from anywhere else in the world, at 77.8% and 73.2% respectively, while South African investment has grown at a rate of 64.8%.
- African solutions to African challenges
It is important that African leaders across government and business continue to drive toward solutions that will support accelerated growth in both investment and trade in general, but also in intra-African investment and trade. We believe the single biggest priority over the next decade should be the acceleration of regional integration in order to create a larger market.
Deeper integration throughout the continent would enable greater levels of trade, providing a further boost to diversification and sustainable growth and would also create larger markets. In addition pooling human, capital and natural resources and leveraging different comparative advantages will benefit the region as a whole.
- Building blocks: Regional Economic Communities
Regional integration has been on the agenda for many years. The 1991 Abuja Treaty divided the continent into five regional areas: North Africa, West Africa, Southern Africa, East Africa and Central Africa, in preparation for establishing the combined African Economic Community (AEC) in six phases over 34 years (1994—2027).
The process remains more or less on track according to this timetable with the East African Community (EAC) leading the way:
- Creating regional blocs in regions where such do not yet exist — scheduled to have been completed in 1999
- Strengthening of intra-REC integration and inter-REC harmonisation — scheduled to have been completed in 2007
- Establishing a free trade area and customs union in each regional bloc — to be completed in 2017
- Establishing a continent-wide customs union and thus also a free trade area — to be completed in 2019
- Establishing a continent-wide African Common Market or ACM — to be completed in 2023
- Establishing a continent–wide economic and monetary union (and thus also a currency union) and pan-African Parliament — to be completed in 2028
- End of all transition periods by 2034 at the latest
- A bold vision of the future: the Tripartite Free Trade agreement
An even more positive development is the agreement between the Heads of state and government of 26 African countries in October 2008 to establish a free trade area (FTA) — now referred to as the Tripartite FTA (T-FTA). This initiative will expand intra-African trade, promote collaboration between the RECs and facilitate joint resource mobilisation and project implementation. The FTA is indented to be in effect from June 2014.
The T-FTA will constitute an integrated market with:
- a combined population of 600 million people (only China and India have larger populations);
- a total GDP of US$1t (which would put it on a par with Mexico and South Korea, the largest rapid-growth economies after the BRICs) and
- a long-term GDP growth rate in excess of 5%.
- Infrastructure: connecting the dots
In light of developing integration, investment in infrastructure - both to connect markets and to generate enough electricity to support the development of manufacturing and other sectors.
A study conducted by the Africa Infrastructure Country Diagnostic (AICD) —- a partnership of institutions including the African Union Commission, the African Development Bank, the Development Bank of Southern Africa, the Infrastructure Consortium for Africa, NEPAD and the World Bank — reveals that the continent's infrastructure lags behind other developing regions. When comparing low-income sub-Saharan African countries to other low-income countries, the gap is all too evident. This is particularly so in the density of paved roads, coverage of telephone landlines and power-generation capacity.
Infrastructure-related number of projects by value and sector — up to 2012
 Sources: BMI, EIU, Nedbank, Web Search, Factiva Press Search, World Bank; EY Analysis. "Construction" includes residential, commercial and industrial construction. "Other" includes Defence, Health, Education, Public Transport & Telecoms. Projects that are in the "completed" or "cancelled" stages are not included. Projects for which the value is unknown are not included.
Decisive and focused action is necessary not only to arrest the decline but to also dramatically close the infrastructure gap. Otherwise, any efforts at regional integration will do little to accelerate growth in trade and investment, either intra-Africa or with the rest of the world.
- Funding infrastructure in Africa: how big is the gap?
In terms of funding requirements, the Africa Infrastructure Country Diagnostic (AICD) estimates that an annual investment of US$93b would be required for the decade from 2010—20 to close the infrastructure gap with other developing regions. About two-thirds of this sum would be for construction and rehabilitation and one-third for maintenance. This covers a range of infrastructure needs, including power generation, transmission lines, road and rail networks, water and sanitation and broadband access and much else. This number represents just under 15% of the region's GDP and more than twice the amount that was originally estimated by the Commission for Africa in 2005.
Through domestic sources (the African taxpayer), development institutions and private sector investors we can conclude that in 2010 and 2011 we have been very close to the US$90bn required.
External support to African infrastructure

Source: Infrastructure Consortium for Africa (ICA) Annual Report 2010.
- What about the private sector?
Over the past few years there has been the overall decline in private sector investment. More specifically, with regard to FDI, there has been a downward trend since the global financial crisis. By our estimates, up to 40% of all FDI capital invested into the continent since 2003 has been into infrastructure-related projects, there has been a steep decline both in the number of projects and capital invested since 2008.
However, given the substantial and coordinated growth in Infrastructure Consortium for Africa (ICA) support, China's outlay, and African governments themselves making substantial infrastructure investments, there seem to be major under-tapped opportunities for the private sector in areas such as power generation, transport (e.g., ports, airports and toll road concessions), ICT and water treatment.
- Fostering productive government-business relationships
In order to increase the levels and efficacy of private investment in infrastructure, more African governments also need to prioritise the implementation of Public-Private Partnership (PPP) frameworks and teams that support mutually beneficial long-term relationships. More broadly, it is critical that relationships between business and government in Africa become more engaging and productive.
How are you planning to invest?

What is the maximum equity share you would be willing to sacrifice to your local partner?

Source: Ernst & Young's 2012 Africa attractivenesssurvey.
- Africa's strengths and challenges for different categories of investors
Incentives for investments in Africa can be grouped into four categories:
- Resource seeking: pursuing cheaper or better inputs for production processes
- Market seeking: tapping into the growing influence of the African consumer and other new market-making opportunities
- Efficiency seeking: achieving operational excellence through outsourcing, shared services centres, etc.
- Strategic motives: seeking first-mover advantage in a new market or securing parts of the supply chain
For Africa Strengths and challenges paired with incentives for investment download the full Africa Attractiveness report.
When incentives for investment are coupled with strengths and challenges, investors can position themselves more competitively and focus investment for optimal returns.
- The FDI outlook for selected African countries
To view complete country listing download the full Africa Attractiveness report. « Previous | Next >> Inside Contacts Michael Lalor Lead Partner Africa Business Center Ernst & Young South Africa Tel: +27 83 611 5700 Sarah Custers Africa Marketing Tel: +27 11 772 3300 Fathima Naidoo Africa Press Relations Tel: +27 11 772 3151 |
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