Ernst & Young rebrands globally
- “Building a better working world” adopted as purpose
- EY adopted as global brand name
- New logo unveiled
- Appointment of Global Chairman and CEO
Ernst & Young announced globally, 1 July 2013, that it has adopted EY as its global brand name, it has also unveiled a new logo, adopted “Building a better working world” as its purpose statement and has appointed Mark Weinberger as its Global Chairman and CEO.
Ajen Sita, EY Africa CEO says, “The rebranding coincides with the firm’s global Vision 2020 strategy which is about repositioning EY in the context of the competitive environment we operate in. It reflects our desire to focus on qualities that differentiate us from our competitors. We have a strong desire, a responsibility even to build a better working world.”
Building a better working world
From today, Building a better working world, will serve as both EY’s purpose and its tagline, becoming central to its brand. The newly appointed EY Global Chairman and CEO Mark Weinberger says, “At EY, building a better working world has always been our purpose and we are now capturing that in an explicit and concise way. We know that building a better working world is an ambitious objective but it is an incredibly important aspiration and will be front and center of everything we do as an organisation.”
Simplified name and redesigned logo
At the same time, EY is also taking the opportunity to simplify its name and redesign its logo. From 1 July it will be called EY. Shortening its name will provide consistency and ease of use for EY practices and clients around the world. Its logo has also been redesigned, reflecting the new brand name clearly in the design.
Ajen says, “Our brand name and logo are important indicators of who we are and what we stand for. Now we are taking the opportunity to strengthen and modernise how we represent ourselves in markets around the world to our clients, our people and the communities in which we operate.”
Ajen comments, “The things we do as a firm contributes to a better service to society, and recognising this, places a higher purpose on what we do. With these changes our values remain very important and will remain the bedrock of our culture where our people demonstrate integrity, respect and teaming, and have energy and enthusiasm. Our people have the courage to lead and build relationships based on doing the right thing.”
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.
This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.
Following on from EY’s successful integration in 2008 of 87 countries into one area from across Europe, Middle East, India and Africa (EMEIA), the firm has launched its Africa Business Center™ (ABC), which aims to enhance the effective and efficient links between its geographic reach and areas of expertise. The firm enjoys representation in 33 countries across Africa.