EY’s digital capability enhanced by Semphonic analytics technology

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Monday 19th January 2015 - EY Australia’s digital capability has been enhanced by the addition of market leading Semphonic data analytics methodologies and technology.

EY Oceania Advisory Leader Bill Farrell said EY in the United States acquired Semphonic in 2013, and as part of the acquisition was now bringing the technology to Australia.

“Semphonic provides the current global standard for digital measurement and data analytics with a focus on complex customer interactions and digital marketing.

“This is a natural extension of our whole of business approach to digital. The Semphonic methods and technologies supports our digital strategy expertise and existing analytics capability and can be applied to descriptive, predictive and prescriptive analytics challenges across a wide range of sectors,” Mr Farrell said.

Mr Farrell said EY would work with clients to address and understand the entire digital channel by using advanced statistical methods, proprietary methods to analyse digital behavioural data and advanced digital customer segmentation.

“This technology will strengthen EY’s ability to help clients improve the efficiency of their digital marketing spend, as well as their website and mobile experiences, and drive integrated personalisation and targeting.

“Semphonic’s technology and tools provide an industry benchmark and will help give our clients the competitive edge when it comes to digital analytics,” Mr Farrell said.

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This news release has been issued by Ernst & Young Australia, a member firm of Ernst & Young Global Limited. Liability limited by a scheme approved under Professional Standards Legislation.