How can smart start-ups turn into successful businesses?

EY Start-up initiative

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EY is a global leader in assurance, tax, transactions and advisory services. For decades, EY has been supporting start-ups and entrepreneurs around the world, many are market leading organisations today.

Do you want to get your ideas off the ground?

We support start-ups on their growth journey from the very beginning. We provide assistance with pressing strategic, tax, legal and financial issues through every phase of your business so you can focus on implementing your business ideas and making sure things on the right track from the start.

Finally, we help you make introductions to financial investors, mentors, development partners, large corporations as well as leading mid-market and family businesses. These associations will be critical to evolving your business and securing its growth.

Getting a head start in every stage of growth

Seed phase:

Jump-starting your business
When your company is starting out, we can help you make the right decisions when it comes to choosing a legal structure, obtaining approvals and protecting intellectual property rights.

  • From the beginning, we will help you answer the following questions >
    • How can I create a business plan that guides the further development of my company and attracts capital?
    • Where can I find advice on the tax and legal business model framework and relevant regulations?
    • What is the best tax and legal structure for my company?
    • What is the best location for my business? What are the most interesting locations for me in terms of profile or public funding?
    • How should I handle the registration and approval process?
    • Where can I find advice on founding a company, creating company agreements, and drawing up other core documents?
    • What statutory records do I need to maintain?
    • How do I set up an accounting system?
    • What are my statutory financial reporting requirements?
    • What do I need to consider with regard to taxes?
    • What tax concessions are available for the company and its investors?
    • How can I avoid GST mistakes that could result in expensive penalties following a tax audit?
    • Where can I get assistance to ensure that I have an appropriate tax structure?
    • How do I protect trademarks and IP rights?

Early stage phase:

Building momentum
Is your business gaining traction? At this stage, making the right decisions in regards to funding, planning and due diligence is vital. We can support you with financial reporting, approaching investors, and in many other areas.

  • We can help you find answers to questions such as >
    • How do I include initial supporters (angels, family and friends) and set up shareholder agreements?
    • How should I approach potential investors?
    • What is the best way to pitch ideas to investors?
    • How should I package and present my financial information?
    • What are my options when it comes to funding and participation?
    • How do I access R&D tax credits to bootstrap the company’s cash flow?
    • How do I set up contracts to cover areas such as the general terms and conditions of my company, purchasing and supply?
    • How do I create employment contracts for managers, employees, and others including social security law matters?
    • What accounting and reporting systems should I adopt? Who can help me and my start-up with due diligence and company valuation?
    • Who can assist in advising on testing and assessing my privacy framework?

Growth phase:

Increasing speed
Your sales are increasing and your company is growing. We can help you source venture capital and create a sound footing for the development of your company. Your EY team can provide the support you need to make your success sustainable in the long term.

  • We will help you answer the following questions >
    • How do I attract venture capital to progress from a start-up to a market-ready company?
    • How can I best position my business for sophisticated and institutional investors?
    • Where can I get assistance in conducting negotiations, financing, and incorporating investors?
    • How can I develop an employee incentive scheme?
    • What is the impact of such programs on the balance sheet and on taxes?
    • How can I protect IP and company data effectively and efficiently?
    • Where can I get assistance to ensure that I have an appropriate tax structure?
    • How can I design and implement tax efficient foreign business strategies?
    • How can I achieve transparency through reliable company information and figures? When will the company be audited?
    • How do I make sure my company is compliant with IFRS standards?
    • How do I make sense of international legal systems?
    • What do I need to know about financial due diligence?
    • How can I ensure that my growth is not restricted by IT capabilities?

Expansion phase:

Aiming higher
Your company is growing fast and is establishing a strong brand name. You are starting to become a key player in your chosen markets. It is crucial for you to find the right answers to the inevitable major challenges. We can support you by finding further funding and managing partial exits or IPOs.

  • We will help you tackle the following questions >
    • How can I increase profitability?
    • How can I best prepare myself for entering capital markets and/or an IPO or trade sale?
    • Should I restructure my company to prepare for an IPO or trade sale?
    • Where do I get legal advice on company and capital market laws when preparing for an IPO?
    • How do I apply for official stock market listing?
    • What has to be taken into consideration when creating an issue prospectus?
    • How do I conduct negotiations with strategic investors and/or trade acquirers?
    • How should I handle investor exits?
    • How do I go about expanding globally and founding international operations?
    • Who can advise me on preparing for an exit, whether partial or total and run that on my behalf?
EY can support you and your business by providing a range of services
  • Audit and assurance services
    Do investors or banks require financial reporting?
    Are you up-to-date on the latest accounting standards?
    Do you have new or existing complex business arrangements in place that require accounting considerations?

    The global business landscape is being reshaped by transformational events and trends. This means the financial and reporting environment is also being reshaped, resulting in significant challenges for management, boards and investors.

    EY can help you understand and address today's most critical financial and reporting issues.

    Assurance services offer four difference sub-service lines:

    Accounting compliance, reporting and audit
    • Delivering statutory audit and reporting services
    • Accounting support to assist internal functions
    Climate change and sustainability reporting
    • Sustainability reporting and assurance
    • Sustainability and social impact advisory
    • Health, safety and environmental compliance
    Financial accounting advisory services
    • Best-in-class accounting and reporting
    • Regulatory, governance and financing related compliance
    Fraud Investigation and Dispute Services
    • Address the risks associated with fraud, bribery and corruption.
    • Accounting expertise to quantify losses as a result of inaccurate post acquisition reporting, arguments with customers, suppliers or other stakeholders


  • Corporate Services

    EYnnovation is a Corporate Services led initiative aimed to assist entrepreneurs with the full record-to-report function and ensure the demands of their start-up’s back office is met, through each stage of their business. Our team includes specialists responsible for:

    • Business strategy, including an annual strategic session;
    • Incorporation and ASIC compliance;
    • ABN, GST, PAYG withholding registrations;
    • Accounting system set up;
    • Bookkeeping, management reporting and accounts payable;
    • Business Activity Statements;
    • Payroll and payroll compliance;
    • Company income tax returns;
    • Financial statements;
    • Virtual CFO services.

    The corporate services team will co-ordinate with other teams within EY to ensure entrepreneurs are able to utilise the following offerings:

    • Personal income tax returns;
    • Legal advice;
    • R&D claim and advice;
    • Employee share plans;
    • Support in capital raising;
    • Taxation advice.

    For more information on EYnnovation please contact Kim Stewart-Smith, ACR Oceania Corporate Services leader.

    Goods & Services Tax (GST)

    GST Compliance and Reporting

    Have you completed a monthly or quarterly BAS statement?

    Efficient management of GST can improve cash flow. Our Corporate Services team can help you:

    • Identify GST issues as part of the BAS preparation process and bring these to your attention.
    • Review and lodgement of Business Activity Statements (BAS) on a monthly or quarterly basis as tax agent.
    • Review of accounting systems and tax coding to ensure systems are correctly calibrated for GST purposes.
    • Assistance in registering for the deferred GST Scheme to defer payment of import GST on high value imports.
    • Assistance with GST administration such as grouping, change of details and compliant documentation and records

    Compliance Reporting

    Not sure how to set up your company? What are the company and tax registration details do you require?
    Are you up-to-date with corporate reporting requirements and updated company regulations?

    Setting up your business in the correct manner is essential to effectively run your business, but employing additional staff or managing these processes yourself can also be costly, especially during your start up and growth journey. As your business becomes more and more mature, the level of compliance reporting will change and the need to have a flexible solution in place is essential.

    Outsourcing all corporate compliance reporting could often be the most reasonable and cost effective solution.

    We take a holistic approach to the registration process and help you efficiently complete all appropriate registrations including:

    • Registration of a legal entity in appropriate legal form
    • Registration with the local tax authorities for all appropriate taxes including indirect tax, customs and corporate tax
    • Registration with any commercial ministries

    Once established, EY can provide ongoing corporate and tax compliance with additional back office support.

    EY have supported organisations of all sizes with their outsourcing needs and can help you build robust processes, identify improvements, provide valuable insights, address unexpected challenges and ensure you are well positioned to navigate the ever-changing environment.

    Please contact us if you would like any information about how we can help you.

  • Cyber security services
    In today’s digital world, it is not a matter of ‘if’ your business will suffer cyber incidents, but ‘when’.

    Cyber attackers are constantly finding new and better ways to take advantage of the rapid expansion of digitalisation, the increasing connectivity of businesses, and the ways in which our personal lives are more and more interlinked with mobile technologies and the internet.

    Understanding the threats and vulnerabilities, learning to detect small and subtle signs and building an active defence is absolutely crucial for any business owner today, regardless of its size.

    Talk to us about building robust IT processes, protecting your data, establishing or improve information security controls, and how to best protect yourself from spear phishing and malware threats. EY can also help you make sure you are applying to the Australian privacy principles and protecting your consumer data in accordance with regulations.

    Please contact us if you would like any information about how we can help you.

  • Data analytics and intelligence
    Are you using your business data to drive insight and action, deliver a competitive advantage in the market and to insure against disruption?

    EYC3 transforms businesses into intelligent, agile information organisations, creating competitive advantage through data. As specialists in information management, advanced analytics and business intelligence, EYC3 works with clients to implement the information-driven strategies and systems that offer the highest return on investment, profitability, and service or policy outcomes.

    Visit to find out more or contact us if you would like any information about how we can help you.

  • People advisory services

    In today’s globally connected and highly competitive environment, it is more crucial than ever to attract, manage and retain top talent. Work is no longer constrained to a place and is increasingly considered an activity, with technology enabling closer relationships across time-zones and empowering the mobile and geographically diverse workforce.

    As always, committed, talented and driven people are critical to success in business. Whether your business is in the growth phase or expansion phase - ensuring workforce engagement and investing in talent is mandatory for those seeking to improve, manage and maintain productivity and performance.

    Reward – equity incentives

    • Is your business in the start-up phase?
    • Have you got an equity plan in place?
    EY can help you navigate through the regulations and complexities of implementing an employee equity plan.

    Our team of tax, remuneration and legal professionals can help you simplify the equity plan design and implementation process, allowing you to quickly roll out a compliant plan which meets business needs.

    Our end-to-end equity plan services include:

    • Plan design to ensure the scheme aligns with your business objectives
    • Drafting legal documentation
    • Tax and legal advice

    EY also supports organisations with the following:

    • Global immigration
    • International social security
    • Global mobility tax
    • Business traveller servicers
    • Remuneration
    • Pensions and benefits
    • Talent management
    • Global employment tax services
    • Payroll
    • HR strategy
    • HR compliance and risk

    Please contact us if you would like any information about how we can help you.

  • Research and development (R&D) incentives and grants

    Give every good idea the best chance of success

    Does your start-up need cash to grow?
    Are you working on an innovative idea?
    You could be eligible for Research and Development (R&D) Incentives and Grants that provide significant cash benefits.

    Do you know what R&D incentives and grants you might be eligible for?

    The R&D incentives and grants provide significant cash benefits.

    The R&D tax incentive is a targeted and generous entitlement program. Depending on the nature of your business, you could qualify for up to a 45% cash refund for ‘eligible R&D expenditure’.

    You might also have access to a range of other government grants to support your innovation.

    Contact us to discuss your situation and we will be able to determine your eligibility. EY can either work collaboratively with you or make the claim for you.

    Our fee is often contingency based – you only pay a small portion of any benefit you receive.

    Please visit our R&D and Business Incentives page for further information and contact details of our R&D teams.

  • Private client services

    Tax Services

    Are you using effective strategies and tax-efficient structures to enhance your wealth?
    Are you up-to-date on the latest law and tax regulations?

    EY can assist you by putting tax-efficient structures in place as well as help you identify changes to law and tax regulations that may affect you and your business and plan and help implement necessary changes.

    We can also advise you on estate transfer and inheritance tax, as well as how to manage your personal wealth in a tax-efficient manner.

    Our international presence also enables us to provide advice on international tax and transfer pricing, as well as the tax and legal aspects of restructuring and corporate transactions.

    How can EY help you?

    • Assisting with income tax planning both in Australia and across multiple jurisdictions
    • Preparing financial accounts and tax returns for you, your family and your retired entities
    • Engaging with the relevant revenue authorities to negotiate, defend or justify your tax positions
    • Developing tax effective structures for your valuable assets which incorporate your asset protection and estate planning requirements
    • Developing and reviewing business succession plans, designing and implementing employee equity plans and assisting with business exits
    • Estate planning and asset protection – developing tax effective strategies for the protection and transfer of wealth, both domestically and offshore, between generations
    • Assisting with compensation and benefit planning, retirement and cash flow projections, self-managed superannuation fund strategies and administration and access to other EY service lines such as audit, transaction advisory and valuation.
  • Quantitative research solutions
    Are you drawing on the right knowledge and expertise for insights that will make a difference to the success of your business?

    EY Sweeney is a fully integrated part of the EY Advisory business, offering a full range of research and strategy planning services. EY Sweeney have the same client centric, outcome driven approach, overlaid with the ability to draw on the global expertise of EY. It's a powerful proposition that further enhances our ability to deliver the insights, strategies and solutions that will make a difference to the success of our clients.

    Visit to find out more or contact us if you would like any information about how we can help you.

  • Transaction advisory services

    Supporting your growth trajectory

    Access to global investors
    Through EY’s global network we quickly access the right venture capital, private equity partner or high net worth individual/ family for your series C, D or growth capital raises.

    Access to global trade players
    EY’s clients include high profile trade parties and potential partners. We can make well-timed introductions to build momentum.

    How can EY help you?

    Transaction support
    EY conducts sell-side diligence (financial, tax, human capital, IT and commercial); produce investor financial packs / white papers, as well as critique financial forecasts and corresponding assumptions / inputs.

    Valuation & business modelling
    We help you construct adjustable and easy to use financial models for internal strategy or external investment purposes, refine / review existing valuation and financial models, conduct commercial market reviews to identify comparable trading and transaction multiples for valuation and provide shareholding accretion and dilution analysis.

    M&A lead advisory
    EY advises on transaction processes, including:

    • Sale to trade party
    • Series C, D or growth capital raise
    • Buy-side advisory
    • Lead advisory on Initial Public Offerings (IPO)
    • Services include project management, document production, marketing and leading negotiations

    You will be able to utilise the EY network to approach the buyer and offshore investor universe. We also facilitate an ‘exit / investment readiness’ workshop and output, help with capital structure assessment and debt raising and assist with the identification and implementation of financial alternatives.

    Operational transaction support
    We can help you with:

    • Commercial option analysis
    • Detailed market and competition analysis
    • Strategic and business plan review
    • Corporate strategy assessment
    • Synergy and integration assessment

    Please contact us if you would like any information about how we can help you.

Continue to break new ground within a highly competitive business environment

Our commitment to the start-up community

EY is sponsoring Tank Stream Labs and York Butter Factory, two co-working and entrepreneur communities located in Sydney and Melbourne respectively. The communities provide a collaborative, professional environment for start-ups and entrepreneurs to co-work, share ideas and experiences, and share otherwise unaffordable office space. Please contact a member of our team to find out more.

EY - TankStream Lab, Sydney
Tank Stream Labs, Sydney
EY - York Butter Factory, Melbourne
York Butter Factory, Melbourne