In which companies do professionals choose to work and why?
Baku, October 2016
The Best Employer Survey 2015 conducted by EY shows that career growth is a key factor in an employer’s attractiveness for professional candidates. Over 1,400 respondents with experience in various industries took part in the survey.
According to the survey, key employer choice criteria for professional candidates include opportunities for career growth (77%), as well as personal and professional development (68%). Besides these, professional candidates most frequently pay attention to corporate culture, prospects of gaining international experience, and the salary level. The key differences between the preferences of professional candidates and students included their approach to fringe benefits, which seem to be more important for professional candidates (mentioned by 34% of respondents) than they are for students (14%).
What candidates want from employers
Where candidates want to work
Candidates named over 200 companies that they considered to be the best employers in Azerbaijan. The majority of the companies mentioned were from the FMCG, professional services and telecommunications industries. According to the professional candidates, the most attractive employers are (in alphabetical order): Azercell, BP, McKinsey & Company, PASHA Bank, PASHA Holding, PMD Group, SAIPEM, SOCAR, and some of the Big 4 companies.
Where candidates get information about employers
The most popular source of information about employers according to professionals is Internet resources (71%). Among these, the majority of candidates named job portals and social networks as the ones most frequently used (both sources were mentioned by 46% of respondents).
Besides Internet resources, professional candidates often mentioned personal and business contacts as important sources of information. Almost 40% of respondents indicated that they got information about employers from their friends and relatives, while 20% mentioned business contacts. In addition, every third respondent received information from traditional mass media sources.
Difficulties that candidates face during their job search
According to the survey, the majority of candidates (46%) have not faced any difficulties in the process of job search. However, similarly to students, the professional candidates named lack of information about selection processes and employment opportunities among the key challenges, as well as miscommunication with companies. The fact that these problems were stated by both audiences (students and professional candidates) may prove that companies need to pay more attention to how they communicate their employer value proposition.
What professional candidates think of relocation
Almost 80% of professional candidates stated that they would like to work overseas. Contrary to students, only 16% of professional candidates are ready to relocate within the next year, whereas the majority (46%) would consider such an opportunity within the upcoming three years. The remaining 38% of respondents would not consider relocating abroad in the short to mid-term.
About the survey
The Best Employer Survey has been conducted by EY in Azerbaijan since 2016. The main goal of the survey is to analyze the preferences of professional candidates in choosing an employer. According to EY’s methodology, respondents are asked to independently name up to three employers in order of attractiveness. Participants of the survey also indicate factors of an employer’s attractiveness and sources of information about them, as well as answer some questions that help to determine the major trends on the labor market.
The People Advisory Services practice at EY Azerbaijan conducts surveys to assess employers’ image among employees, contractors and business partners, and provides consulting services on the development of the employer value proposition as well as other HR-related matters.
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