Press release

In which companies do professionals choose to work and why?

Baku, October 2016

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The Best Employer Survey 2015 conducted by EY shows that career growth is a key factor in an employer’s attractiveness for professional candidates. Over 1,400 respondents with experience in various industries took part in the survey.

According to the survey, key employer choice criteria for professional candidates include opportunities for career growth (77%), as well as personal and professional development (68%). Besides these, professional candidates most frequently pay attention to corporate culture, prospects of gaining international experience, and the salary level. The key differences between the preferences of professional candidates and students included their approach to fringe benefits, which seem to be more important for professional candidates (mentioned by 34% of respondents) than they are for students (14%).

What candidates want from employers

What candidates want from employers

Where candidates want to work

Candidates named over 200 companies that they considered to be the best employers in Azerbaijan. The majority of the companies mentioned were from the FMCG, professional services and telecommunications industries. According to the professional candidates, the most attractive employers are (in alphabetical order): Azercell, BP, McKinsey & Company, PASHA Bank, PASHA Holding, PMD Group, SAIPEM, SOCAR, and some of the Big 4 companies.

Where candidates get information about employers
The most popular source of information about employers according to professionals is Internet resources (71%). Among these, the majority of candidates named job portals and social networks as the ones most frequently used (both sources were mentioned by 46% of respondents).

Besides Internet resources, professional candidates often mentioned personal and business contacts as important sources of information. Almost 40% of respondents indicated that they got information about employers from their friends and relatives, while 20% mentioned business contacts. In addition, every third respondent received information from traditional mass media sources.

Difficulties that candidates face during their job search

According to the survey, the majority of candidates (46%) have not faced any difficulties in the process of job search. However, similarly to students, the professional candidates named lack of information about selection processes and employment opportunities among the key challenges, as well as miscommunication with companies. The fact that these problems were stated by both audiences (students and professional candidates) may prove that companies need to pay more attention to how they communicate their employer value proposition.

What professional candidates think of relocation

What professional candidates think of relocation

Almost 80% of professional candidates stated that they would like to work overseas. Contrary to students, only 16% of professional candidates are ready to relocate within the next year, whereas the majority (46%) would consider such an opportunity within the upcoming three years. The remaining 38% of respondents would not consider relocating abroad in the short to mid-term.

About the survey
The Best Employer Survey has been conducted by EY in Azerbaijan since 2016. The main goal of the survey is to analyze the preferences of professional candidates in choosing an employer. According to EY’s methodology, respondents are asked to independently name up to three employers in order of attractiveness. Participants of the survey also indicate factors of an employer’s attractiveness and sources of information about them, as well as answer some questions that help to determine the major trends on the labor market.

The People Advisory Services practice at EY Azerbaijan conducts surveys to assess employers’ image among employees, contractors and business partners, and provides consulting services on the development of the employer value proposition as well as other HR-related matters.

About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and economies around the world. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In doing so, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY works together with companies across the CIS and assists them in realizing their business goals. 4,500 professionals work at 20 CIS offices (in Moscow, St. Petersburg, Novosibirsk, Kazan, Krasnodar, Rostov-on-Don, Togliatti, Vladivostok, Almaty, Astana, Bishkek, Baku, Kyiv, Tashkent, Tbilisi, Minsk, and other locations).

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

EY in Azerbaijan
EY made a major commitment to the development of Azerbaijan and the region by opening the office in Baku 22 years ago. Today, in addition to being the leading audit and consulting firm in Azerbaijan, we are the leading firm in the region. As a result of our experience and competence, we have been able to assist both domestic and international companies as well as state-owned entities to develop and manage the challenges of the international economy.

There are currently 170 people working in our Baku office that serve our clients in Azerbaijan. EY's strength in the Caspian Region and the firm's commitment of resources are important to the entities operating in the region. It means that as we grow, EY will continue to demonstrate a tradition of hiring and training local professionals to be leaders in our practice.