EY Entrepreneur Of The Year

Tips to get your application noticed

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A strong, well-written nomination is powerful and compelling to the judges. Consider these points when completing the nomination form:

  • Tell your story: This is all about one of the most prestigious business awards in the country. Humility has its time and place — this isn’t it. Write your narrative in the third person. It’s easier to be creative and expand on what you’ve done when you write from this perspective.
  • Understand the evaluation process: Focus on the criteria the judges look for.
  • Make it engaging: Your story should be truthful, vivid and engaging. Make it stand out. Have a PR team? Put them to work.
  • Be concise: Keep to the word count. Brevity is a virtue here.
  • Demonstrate results: You can’t measure dreams, but you can quantify growth. Use specific numbers, percentages and statistics.
  • Compare yourself to others: How do you stack up to the competition and differentiate yourself in the market? Convey those factors, remembering that judges may be unfamiliar with your industry.
  • Persuade: Convince the judges that they’re reading about a real winner. Be authentic. Be enthusiastic.
  • Polish and edit: Write it. Take a break. Then go back and read it with fresh eyes, changing what you need to make it shine.
  • Be on time: Nomination submissions are due with a firm deadline of 28 April 2017.