The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

2016 Consumer Banking Survey – Canadian highlights

What retail banks must do to stay relevant

How relevant are banks for today’s consumers?

Nearly one-third of Canadian consumers say they're less dependent on their bank as their primary financial services provider, according to EY's 2016 Consumer Banking Survey, which polled over 2,000 consumers in Canada.

"The results of our survey show a changing attitude towards traditional banks, as people look for an enhanced customer experience, simpler products and high-quality advice," says Paul Battista, EY's Financial Services Advisory Leader. "To stay relevant, especially as financial technology companies, or Fintechs, are taking a piece of the market, traditional banks need to build on their strengths - including brand, trust and community presence -- and invest in a superior customer experience."

Read the press release: 30% of Canadian consumers report decreased dependence on their bank.

Canadian infographic

EY - 2016 Canadian Consumer Banking Survey Infographic

Download the
Canadian Consumer Banking Survey Infographic
as a printable document
(0.31 MB).

Executive summary

EY - Download 2016 Consumer Banking Survey

View the
2016 Global Consumer Banking Survey
microsite.

Contact us

Paul Battista
Paul Battista
Leader,
Financial Services Advisory
416 943 3820
EY - Gregory Smith
Gregory Smith
Advisory Leader,
Wealth Management
416 943 4593

Four drivers affecting relevance

Bottom line

Canadian infographic

EY - 2016 Canadian Consumer Banking Survey Infographic

Download the
Canadian Consumer Banking Survey Infographic
as a printable document
(0.31 MB).

Executive summary

EY - Download 2016 Consumer Banking Survey

View the
2016 Global Consumer Banking Survey
microsite.

Contact us

Paul Battista
Paul Battista
Leader,
Financial Services Advisory
416 943 3820
EY - Gregory Smith
Gregory Smith
Advisory Leader,
Wealth Management
416 943 4593