Media & Entertainment Category Winner

Liu Jiang

Trends Media Group, President

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Liu Jiang’s enterprise began as a simple dream — to help Chinese people lead a better life. Built on this dream, Trends Media Group has grown from just 1 magazine into a stable of 17 fashion magazines, and monthly circulation has increased from 10,000 copies to millions of copies. Its magazines are distributed electronically to tens of millions of readers, and its business scope has been extended into books, film, television, drama, radio, the Internet and mobile terminal applications. Trends Media Group today is widely recognized as the leader in China’s fashion media industry.

Liu believes that the spirit of innovation is “always being a step ahead.” Under his leadership, Trends Media Group has achieved numerous firsts in China’s fashion media and brought many young professionals into the field. The Trends brand has also been named one of the Top 500 Chinese Brands by the World Brand Laboratory for nine consecutive years, while “BAZAAR Star Charity Night” and the “Pink Ribbon” event sponsored by Trends Media Group have become two of most popular annual activities in China.

Not just an entrepreneur, Liu’s naturally-bestowed talent and his enthusiasm in literature made him a poet, which has been evidenced by his works – “Love & The Time” and “The Fashion Having A Poem”. “One should have passions in things as a poet does, and do things with down-to-earth attitude as a farmer does”, always said Liu. That’s the philosophy embraced by Liu in not only his personal life but the management of the corporation.

After two decades in the business Liu Jiang has become a legend in China’s fashion media industry, successfully interpreting the nature of fashion through his achievements and his belief that the pursuit of happiness should never end.