EY further boosts Customer Experience and Analytics capabilities in MENA

Dubai, 1 March 2016

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EY MENA announced that the team from Forte Consultancy, a privately-owned independent management consultancy that specializes in customer management and analytics, will join EY’s Advisory team across the Middle East & North Africa.

The new additions to the Advisory team will bolster EY’s existing capabilities to create the region’s largest businesses dedicated to advising clients around customer experience, analytics, digital transformation and marketing intelligence.

Gerard Gallagher, MENA Advisory Leader at EY, said:
“We are very excited to welcome the new team to EY. Forte’s specialist skills will enhance our services in areas that we have seen an increased demand for from our clients. With the strategic addition of Forte to our Advisory practice, we bring an impressive team of individuals who have the ability to drive real value for our clients by generating deep  customer insights to design great customer experiences.”

Ross Maclean, MENA Customer and Digital Leader at EY, says:
“Today’s enterprise is focused on the customer like never before. In our rapidly changing, increasingly digital world, building trusted customer relationships is the single most important ingredient in building a great business. We continue to recruit the best talent, with a particular focus on our clients’ digital and customer experience agenda. Our team has grown rapidly over the last few years and following on from our recent acquisition and establishment of EY- Seren in the region, the addition of Forte provides us with even greater capabilities across the customer management spectrum.”

Ali Pirinccioglu, Managing Partner at Forte Consultancy, says:
“In EY MENA Advisory, we saw an organization that shares the same ambition as us – to be the leading customer advisory practice in the MENA region. With our collective capabilities, know-how, and strong commitment to exceptional delivery, we are well set to achieving this ambition.”

EY works extensively with leading organizations across MENA, who recognize the increased importance of data driven customer management to gain competitive advantage.

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About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

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The MENA practice of EY has been operating in the region since 1923. For over 90 years, we have grown to over 5,000 people united across 20 offices and 15 countries, sharing the same values and an unwavering commitment to quality. As an organization, we continue to develop outstanding leaders who deliver exceptional services to our clients and who contribute to our communities. We are proud of all our accomplishments over the years, reaffirming our position as the largest and most established professional services organization in the region.”

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