Disrupt or be disrupted: creating value for brand new order

What is the brand new order?

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Addressing this highly uncertain environment requires disruptive thinking, a willingness to change and reject tried-and-tested ways of creating value.

The brand new order is an environment of continuous, accelerating change and spiraling complexity. It is transforming and disrupting the business landscape for consumer products companies and presenting them with huge opportunities and risks.

Take a closer look at the brand new order and how you can find its advantages.

EY - Disrupt or be disrupted: creating value for brand new order

Addressing this highly uncertain environment requires disruptive thinking, a willingness to change and reject tried-and-tested ways of creating value.

Companies operating in the brand new order must come to grips with:

  1. Uncompromising stakeholders who present companies with dilemmas

  2. Consumers taking hold of the conversation and demanding greater value

  3. The need for an entirely revitalized approach to brand management

  4. The need to maximize flexibility of supply to meet consumer and customer expectations

  5. The requirements for a new style of leadership fit for a fast and constantly changing world

EY - Disrupt or be disrupted: creating value for brand new order


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