EY - Croatia winner

Marko Pipunić


Žito Ltd.

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Marko Pipunić founded Žito Ltd., a leading agricultural producer in Croatia, in 1992. The company originated with the primary production of crops and now processes its own goods and provides them to the customer. Today, Žito’s products are found in the every Croatian household, and the business has grown to around 1,500 employees.

Marko is striving for a better future with his most recent initiative, “We believe in goodness,” the largest greenfield investment in the last 25 years in eastern Croatia. The project focuses on product traceability and the controlled origin of DOBRO dry-cured meat products.