Chairman of the Board
Juha Vidgrén’s father, forest machine contractor Einari Vidgrén, established Ponsse in 1970 to meet his own demands: existing machines could not withstand heavy-duty use, so he built his own. Soon other companies wanted Ponsse’s highly durable machine. Today, Ponsse is one of the world’s leading manufacturers of forest machines. And even though 77% of the company’s turnover comes from exports, the headquarters and factories still remain in the small town of Vieremä in East Finland.
Juha has succeeded in preserving and growing his father’s company through innovation and a deep understanding of clients’ everyday realities. All products are fully digitalized, and environmental issues are prioritized. Juha, together with his brothers Jukka, Janne and Jarmo, have kept Ponsse’s unique spirit alive. First instilled by their father, it combines Finnish perseverance — sisu — and the jovial nature of Savonian Finns.