EY - Netherlands winner

Pieter Zwart


Coolblue B.V. | @Coolblue_NL

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Pieter Zwart says he hardly has any experience as an employee. Like many little boys, Pieter wanted to become a football player, musician and multimillionaire. Only the latter became reality.

He started Coolblue as a business student in 2000 with his friends Paul de Jong and Bart Kuijpers. Their purpose? To be the exemplar in customer satisfaction. Today, Coolblue is one of the largest online shops in the Netherlands and Belgium, selling household and electrical items. Pieter says Coolblue has only one goal: making customers happy.

Coolblue now has more than 2,800 employees in the Netherlands and Belgium and generates an annual turnover of €1b.