Peter Mountford was appointed CEO of Super Group in 2009. Following his appointment, he realized the group had lost a large portion of its customer base, marketing capability and new business capability. The group had made a loss and there was talk of a takeover.
Within 18 months into his role, Peter started the turnaround strategy by disposing of all noncore and loss-making businesses within the group. The business showed a profit of ZAR230m in just six years. Today the group is worth ZAR10b and a leading transport logistics and mobility group providing end-to-end supply chain solutions, fleet management and dealership services to a diversified global customer base.
To this day Peter believes this type of small business culture, with quick and decisive business decision-making and capability, is key to Super Group’s success.