EY - Omni-channel
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Cracking the omni-channel supply chain code

Call for Action

"Fulfilling the omni-channel promise will require significant organizational transformation. Building an omni-channel capability cannot be an afterthought."

Andrew Caveney, EY Andrew Caveney
Global Leader, Supply Chain & Operations

Omni-channel is the path to growth. With the explosion of new consumer choices in both online and offline shopping, many retail and consumer products companies are evolving their supply chain strategies to deliver against the demands that omni-channel (any time, any place) requires of the consumer value chain. Executing the right strategic choices is critical.

EY has partnered with The Consumer Goods Forum's (CGF) Supply Chain Committee to understand the impact of omni-channel on the supply chain in the retail and consumer goods sector, and recommend how companies can deliver on the opportunity that omni-channel presents.


Case for change

Omni-channel is the critical driver for growth. It represents the biggest growth opportunity for the consumer goods and retail industry.

EY and the Consumer Goods Forum Supply Chain Committee carried out a survey of 42 senior supply chain executives from the world’s largest consumer goods and retail companies. The key findings from the survey revealed:

EY - Case for change