Moving into mobile?

How companies are leveraging mobile technology to extend consumer engagement

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At our Strategic Growth Forum in November 2012 in Palm Springs, we set out to capture the views of experienced entrepreneurs and executives on leading practices in the mobile consumer space.

In particular, we wanted to know:

  • What’s the current thinking on how consumers use mobile?
  • How can you drive brand engagement via mobile?
  • Can business make itself loved on mobile?
  • What’s the next big thing for small (phone) screen advertising?

The views of third parties set out on this webpage are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.