Partnering for performance – Emerging markets perspective

Part 3: the CFO and the chief executive officer

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Toward a strategic partnership between emerging market CFOs and CEOs

64%  of CFOs based in emerging markets report greater collaboration with the CEO

74%  say they have increased their involvement in corporate strategy

CFOs are collaborating more closely with the CEOs for three main reasons:

  • Changes in strategy
  • New growth opportunities
  • A need to understand the KPIs that are most important in tracking successful strategy execution

These reasons are quite different from the global results. The top two reasons are the same, but in reverse order, and the third reason is “new products and services”: with 34%, 33% and 27% respectively.

Challenges to an effective alliance remain

EY - Challenges to an effective alliance remain

Increased contribution needed

The emerging market CFOs we surveyed said they would need the following to make a bigger contribution to these activities:

20%  Greater alignment between finance and strategy

20%  More finance resources

19% Better data