Health insurance exchanges are coming
What's the Issue?
Early entrants have a greater opportunity to capture market share and gain competitive advantage.
The implementation of government-sponsored health insurance exchanges is expected to result in:
- Intense competition to serve millions of new customers
- Need for payers to engage eligible consumers directly
- Competitive focus on administrative efficiency and population management
The complexity of this new landscape will present health plans with a considerable set of challenges.
They must consider medical management and network management strategies to manage the new population effectively and consider enhancements to their enablement technologies and business intelligence platforms to operate efficiently.
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