5 insights for executives
The power of collective intent
What's the fix?
Coordinating efforts across the health care ecosystem will require changes in the clinical, commercial and delivery space.
The required fundamental transformation is based on three key tenets:
- Developing a common sense of purpose, or “collective intent”
- Creating networks of trusted partners organized in disease networks, or “collective spaces”
- Partnering with patients for life around “collective outcomes”
Building a collective intent care network designed to engage patients for life will require unprecedented collaboration among all players across the continuum of care.
Organizations must work together to align their incentives and to co-create value during a process in which participants target a disease and focus on it until an effective approach is found. Additionally, effective data sharing and management, targeted use of innovative technologies and enablers, and the right organizational governance are keys to building successful networks and delivering desired outcomes.
Care networks are collective spaces where data and insights can be shared among health care providers, researchers/academic medical centers, contract research organizations, payers and life sciences companies. Platforms that enable the efficient analysis, transfer and use of this data and knowledge can advance collaboration, accelerate drug discovery and transform health care.
These networks will drive stakeholders to organize themselves around the patient and desired health care outcomes.
A patient-centric, provider-supported primary care collaborative network offers a unique opportunity to engage patients in a participatory model. Patients would share their data and provide clinical samples throughout their lives. In turn, they would have access to personalized treatment plans and additional treatment options as they engage in clinical trials.
Collecting and leveraging the right data is key to building the network.
The emergence of social media provides interactive platforms for building relationships with patients. And the proliferation of mobile devices offers a significant opportunity to connect with patients and collect data through apps; the day is coming when apps will be prescribed just as medications are.
The appropriate use of new technologies, including choosing and supporting the right social media platforms and apps, will be vital, as will the use of the right suite of powerful, predictive analytics and the right organizational governance. Collaboration and data sharing will require agreement on common standards and practices — and, in some leading networks, the construction of “collaboration hubs” to help drive and regulate the networks.