5 insights for executives

The power of collective intent

Why now?

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Legacy business models that keep the patient at arm’s length will not fare well in the new outcomes-driven environment.

Patients, empowered by consumer-directed health plans, social media and exchanges, are making decisions about their care like never before.

Patients are exerting an unprecedented impact on reputation and branding.

Together, the long-term trend toward patient-centric care and near-term attrition in the product development pipeline require companies to revisit their approach to innovation. Complicating this imperative are cost-cutting initiatives that have forced organizations to be much more selective about the bets they place and driven by the need for faster, more informed decision-making around their investments.