2017 Asia-Pacific program participants

Marta Higuera

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EY - Marta Higuera

Marta Higuera
Co-CEO
OpenAgent

Marta is the Co-CEO of OpenAgent with the goal of making it easy for Australian consumers to sell their property. She launched OpenAgent with Zoe Pointon in 2013 and has grown it to 100 employees, 20,000 customers (representing over AUD10b of transaction value) and nearly AUD 20m fundraised. OpenAgent has venture raised over AUD20m to continue fuelling this growth. They are most proud of their achievements for their customers: 90% would use OpenAgent again, 84% were happy with the sale price of their property, customers save an average 11 hours through the process and got NPS scores of over 70% along the way.

Marta has held leadership positions at Qantas, Pacific Brands, and McKinsey&Co, along with other corporates and start-ups in Europe, US and Australia. She earned a Stanford MBA, Physics MSc (national prize, one of top three students in Spain), and degree in Music and speaks four languages.

Spanish born, British and American educated and Australian resident for the last ten years, she truly is a citizen of the world. She is compelled to keep moving and exploring and has an infectious passion for new experiences. She’s a learning junkie!

“I want to accelerate my business to achieve our vision of helping everyday consumers to buy and sell real estate easily. Property is often our most important asset, yet transactions are filled with lack of trust, stress and misinformation. We want to bring real estate into the consumer internet era!”

Marta Higuera, Co-CEO, OpenAgent