The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

The digital future is here

Digital Deal Economy Study

Key questions:

  • How is your business model being disrupted by digital?
  • How could you leverage technology and digital capabilities to anticipate changing market behaviors?
  • What are the strategic opportunities to digitize?
  • Do you have the right capabilities in-house to achieve digital transformation?
  • Can you monetize your data or build new services?

Q: To what extent do you agree with the following statement?

Digital is having a minimal impact on our industry and we have no specific plans to address the issue.

Digital transformation was once all about the customer, from e-commerce to digital marketing. Customer service strategies focused on online interaction, online payments were introduced and marketing campaigns were tailored to a digitally native generation.

But now, 74% of respondents in our survey say digital has had a substantial or transformative effect on their business operations and processes, even more than on their relationships with customers (66%) and vendors and suppliers (59%). Just as pertinently, only 1% strongly believed that digital was having a minimal impact on their industry.

So, increasingly, companies are infusing digital innovation throughout the organization, shifting their focus from front-office customer concerns to back-end business matters and, indeed, the whole customer value chain.

Technologies such as the Internet of Things, artificial intelligence and big data, coupled with the ongoing growth in the creation and sharing of information, are changing the traditional business ecosystem in three distinct ways.

Q: How would you characterize the extent to which digital transformation is impacting the following components of your business?

  • No impact
  • Minimal impact
  • Moderate impact
  • Substantial impact
  • Transformative impact

How you conduct business operations and processes (e.g., manufacturing, back office, talent management)

Your customer relationships (e.g., enhanced customer experiences, frequency of touch, more products/services, new transactional models, fulfillment ...)

Your relationship with vendors and suppliers (e.g., real-time ordering, just-in-time delivery, new transactional models,virtual fulfillment ...)

To stay ahead of the competition, our company needs to disrupt traditional organizational structures, processes and systems. Mainstream business cannot continue with the status quo. We need to undergo significant change to fully integrate digital and other new technologies into all aspects of the business to deliver superior customer experience.” – Senior vice president of finance, oil and gas company, Canada

Industry perspectives