EY Digital Maturity Index (EYDI) for Customer Engagement

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Section : 1

A. UNDERSTANDING THE INTENT

1.

Do you agree with the following statement – “We consider digital as a transformative element to our organization”

2.

Do you agree with the following statement – “We consider digital as a transformative element to sales and marketing function in particular”

3.

Do you agree with the following statement –
“Embracing new technological innovations is critical to the future viability and success of your company?”

B. KNOWING CLEAR STRATEGY & BUDGET ALLOCATION

4.

Do you currently have a digital strategy and agenda?

5.

Do you currently have a dedicated digital budget for sales and marketing transformation?

6.

As a percentage of overall sales and marketing budget, how much do you spend on digital on an average
(Please report the average rate and not any specific year where you may have implemented new any major systems)

C. UNDERSTANDING GOVERNANCE & TALENT MANAGEMENT

7.

Do you currently have a digital head and digital task force team with clear responsibilities and reporting lines?

8.

Are business units/functions/brand teams well-connected in pursuing digital initiatives?

9.

Do you continuously invest in upskilling employees and imparting them requisite training before embedding new digital systems?

10.

Do you have any defined digital KRAs for rewarding digital behaviour within the organization?

D. BUILDING TECHNOLOGICAL CAPABILITIES & MANAGING RISKS

11.

How is data (call reporting data, expense management etc.) collected using digital medium used?

12.

Do you have a mechanism in place for continuously tracking content and solutions performance across channels of engagement?

13.

Do you have a mechanism in place for continuously monitoring, tracking and addressing risks (regulatory, cybersecurity etc.)?
Section : 2

A. SALES REP ENGAGEMENT

1.

In which ways are you trying to empower the sales reps and internal sales management?

B. PHYSICIAN ENGAGEMENT

2.

Are you trying to engage with the physicians digitally?

3.

Please indicate the most appropriate option on how you leverage various channels for stakeholder engagement?

C. PATIENT ENGAGEMENT

4.

Do you consider patients as pharma’s customers?

5.

Are you trying to engage with the patients digitally?

6.

Please indicate the most appropriate option on how you leverage various channels for stakeholder engagement?


Scores

Your total score is


Please see your digital maturity category in the below table

Score

Category

Between 1-1.99 (less than 2)

Beginner

Between 2-2.99 (less than 3)

Conservative

Between 3-3.99 (less than 4)

Explorer

Between 4-4.99 (less than 5)

Practitioner

5

Disruptor

EY - Pharma