India Attractiveness Survey 2015

Ready, set, grow

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India is poised to become the world’s fastest growing major economy in 2015, reports our 2015 India Attractiveness survey.

Economic fundamentals stand strong, and global interest is on a steady upswing. The election of a pro-reform Government and its various initiatives - EY – Make in India - well-known among established investorsMake in India, EY – Impact of Digital India by 2019Digital India and EY – Where next? India’s emerging locations100 Smart Cities - have added to increased optimism.

Featured videos


India #1 for global investors: PM Narendra Modi

The Prime Minister quoted our latest survey findings to highlight India’s attractiveness as the #1 investment destination globally
during his address in London. Watch full video

India prime target for investment: Mark Weinberger

Our Global CEO, Mark Weinberger, referred to our survey findings and called India "a prime target for investment" globally. Watch for more.


Amitabh Kant’s Video

Watch Amitabh Kant, Secretary, DIPP, speak about India’s growth story.

Watch Video

Amitabh  Kant’s Video

Anant Maheshwari  Video

“India should tap its domestic market for sustainable growth in manufacturing”, says Anant Maheshwari, President, Honeywell India. Watch the video for more details.

Watch Video

Anant Maheshwari

Philipp von Sahr Video

“Look toward India with a long-term strategy” - watch Philipp von Sahr, President, BMW India, talk about BMW’s journey in India and its investment plans for the country.

Watch Video

Philipp von Sahr

Key factors driving India’s attractiveness:

  • 1. Number One FDI Destination

    EY – Foreign investment on the rise

    India has emerged as the number one FDI destination in the world during the first half of 2015. With FDI capital inflows of US$30.8b, India has outpaced all other economies, moving up to the premier position from being in the fifth spot during the corresponding period of the previous year.

  • 2. India at the Top - Most Attractive Market

    EY – India at the top

    A leading 32% of the investors ranked India as the most attractive market this year, while 60% placed the country among the top three investment destinations.

  • 3. Manufacturing Leads Investment Plans

    EY – Manufacturing leads investment plans

    Manufacturing has regained its share in FDI capital flows in 2014, amounting to approximately 46%. Investors are most optimistic about the sector, with 62% of those interested to expand or enter India over the next year, saying that they plan manufacturing activities.

  • 4. Make in India Program - Positive for Manufacturing

    EY – Make in India campaign: positive for manufacturing

    Within six months of its announcement, 55% of our survey’s respondents were aware of the Make in India program and 69% of those who are aware of the initiative are likely to invest in manufacturing in the next five years.

  • 5. Investors Highlight Improvements - FDI Policies, Ease of Doing Business

    EY – Investors highlight improvements

    Business leaders find India’s macroeconomic and political stability, FDI policy and ease of doing business more attractive in 2015, compared with EY’s 2014 India attractiveness survey.

  • 6. India in 2020: A Promising Outlook

    EY – India in 2020: a promising outlook

    Investors see India speeding up pace toward becoming one of the world’s top destinations for manufacturing, as well as a regional hub for operations.

  • 7. Reforms Expected to Drive Growth

    EY – Reforms expected to drive growth

    A number of recent government reforms are being well received by investors, who expect them to increase India’s FDI attractiveness significantly.

Action points for the Government to improve India’s investment climate

  • Develop infrastructure
  • Increase regulatory ease and transparency
  • Streamline taxation
  • Implement economic reforms
  • Simplify labor laws

Action points for businesses to leverage their presence in

  • Understand India’s unique investment climate and market dynamics
  • Assess sector options
  • Evaluate strategic options
  • Prepare for tax changes