Social Media Marketing
India Trends Study 2014
In 2014, we reached out to India’s top Digital and Social Media – savvy brands to explore the maturity of the Indian digital scene, as compared to ad spends, investments, social listening, measurement tactics, internal dynamics and the relationship model with external agencies.
Digi-facts: Total number of internet users in India reached 302 million users by December 2014.
Key focus areas
India is a key market for social media giants — active social media users in India grew to around 106 million. India is among the top three countries in terms of number of people using Facebook (100m+ users), whereas Twitter is seeing an increased user base of over 33 million. [More]
Social media strategy is linked to business outcomes. Marketing objectives are translated into a digital strategy. In fact, an overarching digital strategy is always derived from business objectives. A brand leverages the digital medium in several ways and “social” is at the core of it. [More]
To ensure that social media investments are truly warranted, businesses need to able to accurately track and trace how social media is influencing and impacting the bottom line. [More]
Brands surveyed stated that they are looking to introduce Social CRM and Social Commerce as priority items on their social media agenda, followed by customised ads/campaigns and gamification. [More]