Advisory Services

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Service overview

Everywhere you look, technology is transforming customer experiences and expectations, and it's happening faster all the time. In this fast-paced digital world, you need to revolutionize your customer strategy.

More than new technology, you need a completely new mode of thinking that puts customer trust at the centre of the entire organization, enabling you to create customer relationships that lead to unwavering loyalty and sustainable profits.

Our diverse teams, combined with deep understanding of your industry issues, inspire us to ask better questions. We then work with you to come up with innovative answers that create experiences with the transparency, authenticity and integrity that really set you apart from the competition.

Together, we can help you build trusted relationships that enable you to deliver better outcomes and sustainable growth.

How can we help?

Digital strategy and effectiveness



Service strategy and effectiveness

Addressing challenges that digital disruption creates for our clients and their customers

  • Digital enterprise strategy: Design and deliver a new strategy, business model and operating model, fit for a digital world, along with a clear roadmap and benefits case
  • Incubation and innovation: Establish an innovative portfolio approach to activate and manage innovation and drive business model, processes, product, service and experience innovation
  • Digital experience transformation: Digital enablement programs tying together purpose, experiences, capabilities and people to provide an iterative and ongoing approach to transformation


Managing all of the functions that exist to serve and support customers

  • Multichannel service transformation
  • Self-service enablement (across digital, mobile and social channels)
  • Technology selection and enablement

Sales strategy and effectiveness


Experience strategy and effectiveness

Management of sales process, people, technology and strategy

  • Sales force and sales channel effectiveness
  • Transformation of digital sales channels including lead to order
  • Sales integration and coverage alignment
  • CRM strategy and technology road maps


Managing the experience of customers as they interact with companies

  • Outside-in experience design based on the voice of the customer
  • Inside-out design of capabilities, culture and change management to deliver these experiences
  • Desired business results and outcomes

When your customers are empowered, how do you win their trust?

We help companies build trusted relationships with those that matter most — customers, employees, partners and shareholders: one experience, one interaction, one insight at a time.

EY is helping to lead a trust revolution. Our comprehensive offerings can help you address big, complex issues for better working outcomes and make you a highly trusted organization. We combine our best methodologies, experience and innovative thinking to help you meet the needs of your modern consumer.

Customer offerings

Experience-led transformation

We design cutting-edge customer experiences with an “outside-in” customer-centric perspective.

Customer technology transformation

We apply key technology trends to develop an effective roadmap aligned to business priorities.

Customer strategy and operating model design

We create executable strategies to initiate, grow and sustain profitable relationships with consumer and business customers.

Customer insight and analytics

We can capture insights and create strategies for attracting, engaging and retaining profitable customers.

Pricing strategy and profit optimization

We can assist you to optimize your profitability by building, implementing and sustaining advanced capabilities in pricing strategy, analytics and price setting.

Omni-channel strategy

We synchronize customer channels with the intent of presenting a consistent experience reflective of your brand, along with a consistent way of doing business.

Contact us

Find your nearest advisory services contact

EY - Paresh Vaish

Paresh Vaish  
Partner and National Leader,
Performance Improvement, EY India
+91 124 671 4000

Performance Improvement

Sunil Chandiramani 
Partner & National Leader - Advisory Services
+91 22 6192 0100

People & Organization

EY - Rajiv Krishnan 

Rajiv Krishnan 
Advisory Partner and Leader - People & Organization
+080 4027 5000

Supply Chain

EY - Ashish Nanda

Ashish Nanda 
Advisory Partner - Supply Chain Practice
+ 91 22 6192 0000


EY - Dinesh Mishra

Dinesh Mishra 
Advisory Partner - Customer Practice
+080 4027 5000


EY - Milan Sheth

Milan Sheth 
Advisory Partner - Finance
+ 91 22 6192 0000

Media Contacts

Lina Gokarn
+91 22 61922356


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