How does high value creation benefit tourism? - Exploring innovation in tourism
Confronted with the rapid resurgence of travel demand and the ensuing challenges of overtourism, some Japanese tourist destinations face an urgent need to shift their focus from quantity to quality, for which high added value in tourism is a crucial strategy. This report analyzes the trends and impacts of high-value travelers while evaluating strategies to develop Japan’s domestic tourism industry and foster a virtuous circle for the local economy.