A company’s ability to raise capital quickly and effectively is integral to its growth potential and financial well-being. This is true in good times and in bad. Whatever the motivation for raising capital, companies can access new funds more effectively if they have planned ahead. They should know how and where they could access capital, if they need it. The key is taking a holistic view of the company’s capital needs – looking at their operations through the eyes of potential lenders and investors. Companies prepared with that perspective will improve their access to capital and the terms on which capital is offered. Time invested in evaluating potential capital sources in advance may be repaid many times over. | 
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