Sin tax in the sights?

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The Budget continues its assault on tobacco with signalled price rises.

In New Zealand,  other sin taxes relate to excise taxes on alcohol and gaming duty.

Other countries are becoming more creative.

A new global trend in sin taxes is "snack taxes" on food regarded by regulators as unhealthy. Norway, for example, has imposed a tax on soft drinks while Finland taxes sweets and ice cream.  

So far the "world's oldest profession" has remained a duty-free zone. Attempts in Canada and the US state of Nevada to impose excise tax on prostitution have proved impotent.  

Increasing sin taxes is primarily aimed at reducing demand, consumption, and consequential social harm.

A side effect is to boost government coffers although there is a significant cost to government arising from excessive indulgence in smoking, drinking and gambling.

The McLeod Tax Committee, in its 2001 report,  concluded that many New Zealanders of modest means are likely to pay as much or more indirect tax via alcohol and tobacco excise and gaming duties as they pay in GST on all other spending.  

For most, who indulge responsibly, that represents a punitive tax impost.  

Somewhat perversely, it is even worse for people severely affected by drinking or gambling problems.  

Excise taxes on gambling and alcohol have an even more disproportionately severe impact on them due to the high tax wedge.


Smokers have been severely punished in recent years with several tax increases and there are more to come. In recent times, annual tobacco excise duties increased by 10 per cent on 1 January 2013 and they will increase by a further 10 per cent on 1 January 2014, 2015 and 2016.

In the recently-released March 2013 quarterly consumer price index figures, higher cigarette and tobacco prices contributed two-thirds of the total CPI increase for that quarter. Excise duty increased by 10 per cent and the overall price increased by 12 per cent.


By comparison with smokers, drinkers should count themselves lucky. Excise duty on alcohol is subject to an annual consumer price index adjustment on 1 July of each year.  

Excise duty on alcohol in the Budget estimates for 2013 was $947m. Studies have indicated the direct cost to the government of the harm caused by alcohol may range from $500m to $1.2 billion and the total cost to society will be higher.  

The Law Commission recommended to the government in 2010 that excise tax on alcohol be raised by 50 per cent to achieve an average 10 per cent increase in retail prices.  

It also recommended reducing excise tax on low alcohol products of up to 2.5 per cent alcohol content by volume to encourage the production and availability of more low alcohol products. However, these changes were rejected by the government and did not form part of the alcohol law reform initiatives passed into law at the end of last year.


Gaming duty has not been subject to significant regulatory tax vigour in recent years although the problem gambling levy was increased in 2010.  

The tax take from gambling in the Budget forecast for 2013 was $231m.  

The rate of gaming duty depends on the form of gambling.  Non- casino gaming machines take the prize for the highest rate at 20 per cent.

The McLeod Tax Committee calculated that gaming duties took, on average, 15 cents in each dollar of gambling expenditure.

GST is imposed on top of that, as is the case with excise duty on tobacco and alcohol. The estimated tax rate increased to 40 per cent or more when taking into account implicit regulatory taxes such as the compulsory charitable contributions out of non-casino gaming machine returns.

What now?

The government's attack on smoking is likely to be ongoing.

Treasury estimated in a 2012 report that 50-60 per cent of the total GST-inclusive price of tobacco products is tax. The total excise tax from tobacco in the Budget forecast for 2013 was $1.2b.  

At that level, Treasury considered excise revenues may exceed the direct costs to the health system of smoking.

Moreover, the shorter life span of smokers also results in longer term savings from superannuation and health care for the aged. Unfortunately the old adage that "there are two certainties in life: death and taxes" is doubly true for smokers.

David Haywood is a Tax Partner at EY