Sedicii crowned winner of the EY Startup Challenge

12 December 2014

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Each of the seven startups pitched their ideas yesterday at an event held at Level39, Canary Wharf, and the panellists, together with an audience vote, reached a unanimous decision to award Sedicii the winner. Sedicii has developed and patented a technology based on the Zero Knowledge Proof Protocol that eliminates the transmission, storage and exposure of private user data during authentication or identity verification.
Rob Leslie, Founder and CEO of Sedicii, said: “For us, we have learned an immense amount from the EY core team and all our mentors who have helped us fine tune our value propositions and then test them with introductions to real customers. We look forward to great things and can only say “thank you!” to everyone involved for the opportunity. It has been truly great.”

Rob Walker, Lead Advisory Partner for EY’s Technology, Media & Telecommunications Sector, said: “This was a very tight contest with the startups developing some really brilliant technologies to the business challenges posed around data privacy. The work of Sedicii was very visionary and this is what made it stand out for us. However, we were greatly impressed by every startup and will continue to support them in the coming months.”
EY designed this programme in conjunction with innovation specialists, Pivotal Innovations, based at Level39. Eric Van der Kleij, Head of Level39, Canary Wharf Group plc and Director of Pivotal Innovations, said: “EY's Startup Challenge is a great example of how a large, established organisation can share its expertise with young technology companies, whilst bringing some of its largest global clients to work alongside innovators to hone their solutions. All of the participating challenge finalists have developed and enhanced solutions that help large organisations tackle the increasingly critical issues surrounding data privacy that affect just about every kind of business. We are thrilled that EY's first Startup Challenge has yielded such positive results. Many congratulations to Sedicii from all of us at Level39."

Sedicii will be given the opportunity to receive a secondment of an experienced EY professional to provide ongoing, hands-on support and longer-term access to EY’s network, resources and expertise. Please visit for more information.