Short term impact expected for UK advertising market

24 June 2016

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JB Berty, EY’s UK Technology, Media & Telecommunications Leader, comments: “In the short-term, we’re likely to see a negative impact on the advertising market, but this will mainly reflect downbeat investor sentiment rather than a structural, long-term hit.  However, many of the UK’s media and entertainment sectors currently generate over 50% of revenue from exports to Europe, so it will be important to look out for any changes to trade agreements in these areas closely. It also remains to be seen whether global media powerhouses with European or international operations based in the UK will relocate if it becomes more cost effective to operate within the EU.”