Big data technologies represent a disruptive innovation that market-leading businesses will use to drive competitive advantage. Seventy-nine percent of business “decision-makers” believe that big data will boost revenue.
In the era of big data, companies across a range of industries are recognizing the need for better intelligence and insight about their business. They want to work out how to make the best decisions, drawing on the right information, at the right time.
EY’s analysis of a multimillion-dollar social media campaign gave senior leaders a clear view into which channel was most successful in engaging current and potential members on brand and content messages. The results: analysis-directed social media content that helped the marketing team develop crisper and more targeted messaging to the channels that best support new and repeat enrollment.
Where big data and analytics are heading, and how life sciences can prepare for the transformational tidal wave
Today’s organisations are used to a ‘Golden Age’ of anytime, anywhere, free-for-all access to customer data. Everything from web browsing behaviour to social media and interactions with the brand can be used to improve business processes, decisions, customer experiences, and identify competitive differentiators.
Your time is precious. In order to get you the insights you need, as quickly as possible, we have designed The CIO perspective. It is a series of short executive briefing papers that provide a quick overview of the main findings of recent EY reports, specifically tailored to be relevant to you.
The perfect storm is hitting the gaming industry as the Department of Justice focuses anti-money laundering efforts on the industry, the Financial Crimes Enforcement Network takes a more aggressive stance against casino operators, and the use of “big data” to capture customer habits becomes more prevalent.
Do you have the capability to analyse vast amounts of information? We explore the benefits and risks of using big data to enhance business operations.
Is there a looming crisis in big data? BBC technology journalist Mark Ward asks if the golden days of big data could be over - with commentary from EY's Patrick James.
The technological tools available for collecting, storing and processing data may have come on a bit since Sherlock Holmes’ day but, more than 120 years ago, Arthur Conan Doyle’s great detective was applying principles that modern businesses are just beginning to get to grips with.
To achieve the best outcomes, you need to understand how the business as a whole is functioning. By collecting and analysing the right operational data, you can see the big picture, mitigate risks and improve performance, says EY advisory partner Ben Taylor.
Big data is an innovation that businesses can use to drive competitive advantage. But the value of big data lies in the insights that your business can draw from it, rather than in the information itself.
For those charged with deterring, detecting and investigating misconduct, mining big data can be a particularly powerful tool to be utilized in their overall compliance and anti-fraud efforts.
This report is the second in our Digital Leadership Study Series and offers insights on digital growth strategies, business models and methods of customer engagement that companies are executing to pursue and sustain M&E industry leadership in the digital era. Our in-depth research and analysis shows how the profound shift to mobile and social by today’s customers is fundamentally transforming the way M&E companies do business.
This report, the first in our Digital Leadership Study Series, focuses on the impact of technology-enabled mobile-social-cloud and big data analytics on M&E companies. The report describes how digital leaders are showing the path forward by using new technology not only to deliver new media products and services, but to build more agile organisations capable of sensing and responding far faster to technology-induced shifting customer attitudes and marketplace opportunities and risks.
Most companies don't think they are targets for cyber attackers. As the threat landscape changes and risks increase, companies need to change their mindset and approach toward information security and privacy to address a new normal.They need to operate under the assumption that unauthorised users are accessing their company’s IT environment on a daily basis – to assume “they’re in”.
Today, an hour’s worth of business for a typical big-box retail chain can create millions of transactional records. The entirety of data from the private sector doubles every 14 months. So-called “big data” is no longer a phenomenon. It is a reality we wrestle with in the everyday course of business to a degree we never conceived, and it touches myriad worlds – not the least of which are those of anti-corruption and fraud.
Here’s a conundrum. Right now, cloud computing is the big new thing for data management in the IT world. It involves shifting masses of data from millions of devices onto a few centralised data centres around the world. It is IT’s answer to reducing the costs, complexity and unpredictability of data management. So why are utilities moving in the exact opposite direction?