Interactive technology: what it means for the consumer and your business

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Session recap

Who better to offer an impromptu lesson on encouraging disruptive innovation? How about the people behind fostering such groundbreaking technology as Gorilla Glass, modular smartphones, and facial recognition software for retail companies.

Dr. Regina Dugan, Senior Vice President of Advanced Technology and Projects (ATAP) at Google's Motorola Mobility LLC, recommended three questions to ask if you want to check your commitment to disruptive innovation:

  1. How big and bold are you? Make a list of the projects in your company that make you uncomfortable. If the potential change a project would create is disruptive, it should make you uncomfortable.
  2. What does the team chartered with disruptive innovation look like? If everyone on the team has been there than a few years, you’re in trouble. You need fresh thinking from people on the inside and outside.
  3. What is the decision-making process? Disruptive innovation isn't about consensus. If you have more than two people (the CEO and the team leader) making decisions about projects and their execution, it's too many.

In every arena, disruptive innovation is coming. You can be the disruptor or the disrupted. As Tim McMullen, CEO of redpepper, said, “If you’re not changing, you’re dying.”

Added Dr. Peter L. Bocko, Chief Technology Officer, Corning Glass Technologies, Corning Incorporated, “It doesn’t matter where you are on the value chain, anyone at any level can have a vision.

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