Keeping the family spirit alive from generation to generation

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Multigenerational family members share how they keep their family ties strong to support their business and their legacy.


Susan Parsons

Partner, Southeast Region Private Client Services
Ernst & Young LLP


EY - Austin Herschend

Austin Herschend

Chair, Herschend Family Council
CEO, Big Whiskey’s Franchising

EY - Jonn Herschend

Jonn Herschend

Education Chair, Herschend Family Council
Creative Director/Co-Founder, THE THING Quarterly

SGF speaker Paige Herschend

Paige Herschend

Herschend Family Council
Children’s Mercy Hospital