Every consumer products company wants to find a better balance between pricing and promotion, so they can drive greater profit without sacrificing revenue. Our detailed research identifies five ways to make price and promotion work harder.
How to make price and promotion work harder
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Consumer Products & Retail
Executing ruthlessly to deliver sustainable value
"Long term growth on the continent is increasingly reflecting social and demographic changes, creating new engines of growth - which includes an increasingly affluent consumer class. With the consumer as an accelerator of growth, there is certainly no doubt that Africa is on the Consumer Product companies agenda" - Derek Engelbrecht, Retail & Consumer Products Leader
There is a brand new order. Your customers, consumers and competitors are evolving at different speeds in different ways in different markets. In a world that’s more complex, connected and fast-moving than ever, the opportunities are massive, but so are the risks.
With uncompromising stakeholders demanding consistent growth and consumers demanding value and taking ownership of your brands, it’s time to reframe strategic choices, realign the value chain and ruthlessly execute for short-term results and long term sustainability.
Our professionals have the knowledge to help you challenge and disrupt entrenched ways of thinking. Whether you want to improve organizational agility; drive value from digital marketing spend; deploy talent effectively across markets; or re-engineer your supply chain for greater flexibility, we have the skills you need to succeed.
- Reigniting growth and improving commercial performance
- Winning in emerging markets
- Creating a fit-for-future supply chain
- Placing gender on the agenda
Companies that use analytics in the right way can transform their performance. How can you ensure they deliver full value?
This new analytics platform aims to help consumer products companies deploy commercial analytics, transforming business performance.
The balance of the consumer products (CP) industry continues to be disrupted. Companies know they need to change, and they are trying to change.
Africa Consumer Products and Retail Sector Leader
+27 11 772 3567
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Converting Africa’s potential into profit. The opportunity for consumer products companies
Download Converting Africa’s potential into profit as a pdf