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Future Consumer Insights
COVID-19 has transformed the lives of consumers. What do they value? What will it take to serve them? How will your business adapt?
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US perspectives
Leveraging the EY Future Consumer Index for a more consumer-centric food system
FCI provides insights into a reimagined food system, evolving preferences and priorities of consumers. The research uncovers considerations beyond just price and taste.
How consumer affordability, loyalty and trust were redefined in the age of AI
Consumers have redefined affordability, loyalty and trust in the age of AI. Find out how retailers and brands can navigate these shifts.
US Future Consumer Index: Spend or save? A tension of economic proportions
Will consumers spend their way out of inflation and recession? Find out.
In the ninth edition of the US Future Consumer Index, we take a hard look at the consumer impact of inflation. Read more.
US Future Consumer Index 7: how to satisfy the sustainable consumer
Explore consumer perceptions and expectations around sustainability and how retailers and CPG brands must respond. Read more.
Global perspectives
EY Future Consumer Index: when talk turns into action, be set for change
Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.
If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
How to serve consumers who rely on tech, but don’t trust tech
Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.
Future Consumer Index: Five consumer types you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
Future Consumer Index: In crisis, but in control
Many consumers are responding to a world in crisis by using the values and behaviors they learned during the pandemic. Learn more.
The CEO Imperative: Make sustainability accessible to the consumer
The EY Future Consumer Index finds more people want to make sustainable choices, if they can. Five strategies will help CEOs meet the demand. Learn more.
How EY can help
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Discover how EY's customer engagement services can help your business improve sales & service productivity as well as maximize return on marketing spend.
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EY and P&G help organizations attain higher levels of manufacturing performance.
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EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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Discover how EY's supply chain team can help your business redefine its end-to-end supply chain and operations to support your enterprise objectives.
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Discover how EY's risk transformation team can help Boards and CxOs build agile and risk-aware organizations that make better decisions.
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Amongst growing disruption, increased complexity and heightened employee expectations, new approaches to change management can drive improved transformation outcomes.
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The team
Kathy Gramling
EY Americas Consumer Industry Markets Leader
25-year consumer products and retail veteran. Integration and teaming advocate. Passionate mentor and transformative leader. Wine enthusiast.
Chicago, USA
Isaac Krakovsky
EY Americas Retail Leader
Advising the retail, consumer and private equity industries for over 30 years. Passionate about leading teams, business transformation, family, skiing and golf.
New York, USA
